I: Introduce and Initiate

When someone is introduced to you and your business, what is that person’s first impression? The answer to that question is important. The answer will help you to be true to yourself. As a result, you’ll see how well you present yourself.

Contrary to popular belief, people do judge a book by its cover. The cover gives them an initial impression of the quality of the text. If the cover contains an unappealing photo or illustration, people won’t buy the book.

Your appearance is similar to a book cover. People will judge you by observing your physical appearance or by listening to the sound of your voice. If you look bad or sound unfriendly, no one will want to buy what you’re marketing.

And remember that, in business, you’re not just selling a product or service. You’re selling yourself. That fact makes it vital for you to present yourself and your office professionally.

Prepare to introduce yourself by making sure you’re dressed for success. Wear high-quality clothes that make you look better than your competitors. Your hair should look good, too. Get it cut and styled.

Next, keep your breath fresh. Stock your office with breath mints or mouthwash. There’s nothing worse than rancid-smelling breath. If you have to wonder if your breath smells bad, you’re already in trouble.

If you operate a business with employees, team members, or even subcontractors have them wear uniforms.

Don’t make a potential client wonder who works for your company.

It’s also important not to assume that a client knows your name and business title. Wear a name tag that lists both. Your client will take comfort in having basic information about you.

You should also ensure that your office is clean and comfortable. Keep the temperature at the right level. The rooms shouldn’t be too hot or too cold. When it comes to clients, there should be no penny-pinching.

There should also be some music playing in your office. Music relaxes people and puts them in a relaxed mood. And when it’s time to initiate a conversation with a client, make eye contact and pay attention to what the person says. Don’t answer calls on your cell phone or send text messages while talking to your client. Pay attention! Actively listen to your client. By listening, you’ll remember things that can help you establish a long-term relationship with that person. In other words, your memory will help you build your business.

Author's Bio: 

In September 2001, John Di Lemme founded Di Lemme Development Group, Inc., a company known worldwide for its role in expanding the personal development industry. As President and CEO, John strives for excellence in
every area of his business and believes that you must surround yourself with a
like-minded team in order to stay on top of your game.

In addition to building a successful company, John has changed lives around
the globe as an international motivational speaker that has spoken in over five
hundred venues. Over the past thirteen years, he has shared the stage with the best of the best including Rich Devos, Denis Waitley, Jim Rohn, and Les Brown only to name a few. This is truly an amazing feat for someone that was clinically diagnosed as a stutterer at a very young age and told that he would never speak fluently.

John truly believes that everyone needs personal development to reach their
full potential in life, and his determination to reach all forms of media with his
motivational messages has catapulted his career. John has produced over four
hundred fifty products and is an accomplished author of thirteen books including his best-selling book, “47 Secrets of Extreme Customer Service.” As a Strategic Business Coach and Small Business Expert, John’s students include doctors, lawyers, entrepreneurs, consultants, CEOs of million dollar companies, and various other occupations that are thriving in a so-called poor economy. John’s success with his students has made him one of the most highly sought after business coaches in the world.

John’s passion is to teach others how to live a champion life despite the label that society has placed on them. Through his books, audio/video materials, sold-out live seminars, numerous television interviews, intensive training boot camps, weekly tele-classes, Strategic Business Coaching, Closing & Marketing University, Millionaire Affirmation Academy, Small Business Motivational Marketing Daily Tip, and Lifestyle Freedom Club memberships, John has made success a reality for thousands worldwide.