S: Surprise Bonuses

Few things are more exciting than getting free bonus products, or surprise bonuses. People who receive them feel special.

I give away surprise bonuses regularly. After videotaping each monthly Lifestyle Freedom Club teaching, I send copies of the DVD to my students and I include a CD containing an audio recording of the DVD. The CD is an absolutely free surprise bonus.

It costs me more money to include the CD, but I don’t care about the cost. I am consistently focused on my millionaire champion students.

And you should care about your clients. When you’re good to them and show that you value them, they’ll do business with you for a lifetime. That’s the true meaning of the phrase, “lifetime value.”

Build your business to develop lifetime value, not for a quick buck. Don’t try to find a get-rich-quick scheme, and always remember that there’s nothing fast about building a sustainable business.

Author's Bio: 

In September 2001, John Di Lemme founded Di Lemme Development Group, Inc., a company known worldwide for its role in expanding the personal development industry. As President and CEO, John strives for excellence in every area of his business and believes that you must surround yourself with a like-minded team in order to stay on top of your game.

In addition to building a successful company, John has changed lives around the globe as an international motivational speaker that has spoken in over five hundred venues. Over the past thirteen years, he has shared the stage with the best of the best including Rich Devos, Denis Waitley, Jim Rohn, and Les Brown only to name a few. This is truly an amazing feat for someone that was clinically diagnosed as a stutterer at a very young age and told that he would never speak fluently.

John truly believes that everyone needs personal development to reach their full potential in life, and his determination to reach all forms of media with his motivational messages has catapulted his career. John has produced over four hundred fifty products and is an accomplished author of thirteen books including his best-selling book, “47 Secrets of Extreme Customer Service.” As a Strategic Business Coach and Small Business Expert, John’s students include doctors, lawyers, entrepreneurs, consultants, CEOs of million dollar companies, and various other occupations that are thriving in a so-called poor economy. John’s success with his students has made him one of the most highly sought after business coaches in the world.

John’s passion is to teach others how to live a champion life despite the label that society has placed on them. Through his books, audio/video materials, sold-out live seminars, numerous television interviews, intensive training boot camps, weekly tele-classes, Strategic Business Coaching, Closing & Marketing University, Millionaire Affirmation Academy, Small Business Motivational Marketing Daily Tip, and Lifestyle Freedom Club memberships, John has made success a reality for thousands worldwide.