Secrets of the Best Landing Pages

Landing pages and their design should be considered an important aspect of your business because they can have a direct impact on your bottom line. Great landing page designs will get you the conversion rates you need to really boost business. While you may have several landing page designs for various products there are a few things you should make sure they all have in order to ensure you have the best landing pages that will get you the best results. Let’s take a look.

Create Brand Recognitionr
When a user clicks through to your landing page, they should instantly be able to tell where they are. Your landing page designs should have something representing your company be it your company logo, your website or logo color scheme, or even your company’s name. In the best landing pages viewers know what company landing page they’re looking at because there is representation of the company above the fold – usually at the top of the page.

Be Focusedr
If you have several landing pages for different things, you probably already know this, but in case you only use one landing page for multiple products, we’ll say it: you should have one landing page per call to action. Landing page designs work best when they’re focused on one goal. And it’s okay to have several landing page designs for several different products – in fact, you should.

Use White Spacer
White space can be a web designer’s best friend. The use of white space in landing page designs adds contrast, makes the design look clean and clear, and limits distractions for the viewer. Don’t be afraid to use white space.

Use Images to Make an Impactr
While white space is important to landing page designs, so are images. The best landing pages use images to tell a story or underline a point. Images are visually appealing to a viewer and can also be very informative. Choose your images wisely so they do make an impact.

Use Testimonials with an Imager
Speaking of images, the use of testimonials are very important to landing page designs, but they’re even more impactful when accompanied by a picture. Don’t be afraid to add an image to your testimonials.

Have a Clear Call to Action
A clear call to action is the most important thing your landing page designs should have. Do whatever you need to do to make it very obvious. One thing some of the best landing pages do is use a unique call to action button to help it stand out. This can mean it’s a different color or shape to help attract attention. And be sure to always place it above the fold in your landing page designs.