HOW WE INCREASED OUR BLOG TRAFFIC rnBlog can be a powerful marketing and lead-generation tool that also contributes to a stronger presence in the search engines.At the same time, it can be a drain on your time and resources that hangs over your head, demanding a constant stream of new content.Every now and then, despite your best intentions, a lot of things can come between you and your blog, creating a rocky relationship that might even result in a temporary separation.It can happen to anyone.It happened to us.rnThe full details of why it happened aren’t important. Positions were shifted. New ones were created. The workload for our clients demanded more time seo company in chennai from everyone. Strategies changed. And… does any of this seem familiar in your own company?rnWhatever the reason, our blog began to suffer. So, last year, near the end of October, we decided to make the blog a priority and start rebuilding the traffic as part of our ongoing strategy.rnNow, one year later, we can report that the traffic to our blog has increased.rnOur overall traffic is up. Our subscriptions are up. Our clickthroughs are up. And far more people are commenting or clicking on our calls to action.rnIt’s been a long time coming, and while we saw some immediate increases in the first few months, we’re not here to provide some kind of mysterious formula to immediately restore the relationship between you and your blog.rnSEO and content marketing take time, and while a lot of articles may talk about how you can “increase your blog traffic in just a few months,” we are going to talk about long-term strategies that have resulted in sustainable growth.rnSo, if you came here because my click-baity title made you think this was some kind of miracle, super-fast solution for unlimited traffic, I apologize.rnWhat you will get out of this, though, are reliable and repeatable strategies for consistent blog growth.rnStart with a Usable Content CalendarrnSometimes, it feels like half the battle with a blog is coming up with fresh ideas for engaging content. How many times can you write about basically the same thing?rnIt’s easy to fall into a rut of producing content for the sake of publishing content – it’s there, it’s online, it has keywords, but it doesn’t have a lot of potential to escape that rut.rnThe solution we found was to engage seo company in chennai more people in the creation of the content calendar.rnEven if they couldn’t write anything for the blog, they certainly had the knowledge and experience to recommend some great topics.We did not just make a Google doc and ask people to help us brainstorm, though. Instead, we sent a Word doc directly to one person at a time and asked them to add some ideas within the next two days.rnThis way, they could see what had already been suggested and play off some of those titles, and they had a definite deadline. If they didn’t get it done by then, we moved on to the next person.rnThese titles were eventually organized and put into a content calendar, which included some information that made it more usable than just a list of blog titles. Here, you can see:rnThe date that I wanted it to go livernWho would write itrnThe type of contentrnThe category/topic that the content coveredrnThe offer (the call to action) that would be includedrnThe actual titlernSpace to track if it had been assigned, written, published, and link integrated.rnThis worked great for a while, but we quickly learned the importance of flexibility in any strategy.rnThis is, after all, a content calendar, not an untouchable work of art.rnFor example, the original goal was to produce 3 posts a week and really hit the ground running.rnHowever, we soon realized that that level of work wasn’t quite sustainable, or necessary, so we changed the calendar to one post a week, and that has proven to be sufficient for our current needs.rnIt also leaves us plenty of room to dive in and do more when we can free up more resources.rnseo company in chennai
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