Choosing an SEO agency or SEO company to optimize your website is an extremely important decision and one that should be taken with caution. SEO is the work of developing a set of strategies in order to enhance and improve the positioning of a website on the pages of natural (organic) results on search engines, such as Google, Bing and Yahoo. Before, let's go to some definitions:

What is SEO?

This practice brings together all the practices to improve the organic referencing of your website. This is usually to optimize your content so that it is relevant to the eyes of internet users and search engines. In addition to the textual content, you need to work on your images, your internal mesh, the loading speed of your pages and many other parameters.

In summary, Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

To understand what SEO paslaugos really means, let's break this sentence down and look at the fundamental parts:

Traffic quality. You can attract all the visitors in the world, but they only make sense for your business if they are really interested in your product, that is quality traffic, that is, traffic with potential for conversion.

Amount of traffic. Once you have the right people clicking on the search engine results pages (SERPs), the more traffic is better. Of course, every company needs a certain amount of traffic to increase sales potential.

With that in mind, it is easy to answer the questions of many, such as:

  • why seo is important
  • why use seo
  • why do seo
  • why invest in seo
  • seo how to improve

How SEO works

Let's think in a simple way, a search engine is nothing more than a facilitator to answer your questions. The result is not a clear, direct and simple answer, but a long list of links that can answer it. The importance of the link starts to make sense, doesn't it?

SEO in practice

Google has a crawler that gathers information about all the content you can find on the Internet. Crawlers bring all of these results back to the search engine to build an index of links. This index is then fed through an algorithm that tries to combine all this data in an organized way and with certain factors.

There are many factors that go into Google's algorithm, and this is where an SEO expert makes the difference. SEO specialists are able to tailor your website and content according to Google's factors, that is, according to your objective.

The SEO Goals:

  • Increase qualified visits to your site;
  • Increase the visibility of your company in search engines;
  • Increase lead generation;
  • Improve the positioning of your site for different keywords on Google and other search engines.

Choosing a company with certified serious professionals and with market references is essential to achieve the expected results. for this you can choose two paths, consultancy or specialized agencies, let’s the differences:

Specialized SEO Agency

Reaching the first page of Google is not an easy task, but it is possible to increase the organic score and have results with an agency specialized in SEO. This is because a seo agency offers all the tools necessary for an efficient strategy, that is, it does all the analysis, management and monitoring of all essential factors to stand out in the searches.

SEO Consulting

The SEO consultancy is a service dedicated to achieving the goals and objectives of our clients, so we present the best practices for them in an advisory way. Thus, different from the scope of a Specialized SEO Agency, here, we operate in the strategic plan.



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