SEO software vs. Search Engines updates – everlasting struggle

Search Engines regularly change their algorithms messing all SEO software. Dozens of SEO companies meet this challenge. But who is the first to win this struggle?

No doubt that Search Engines are the stumbling block in the world of SEO today. They are always on the run updating their algorithms which are of great importance especially for SEO software. As soon as these formulas are changed, all SEO software stop pulling relevant data. At best the tools just do not precede the data, but sometimes they gather incorrect SEO data which in most cases affects the website rankings. That is the reason why SEO software developers all over the world are on the alert 24/7 striving hard to keep their software up-to-date.
When SEs change the algorithms, dozens of SEO software developers do their best to decode these complex formulas and fine-tune their software, immediately releasing the updates. That is why in most cases this service in provided on a paid basis. Let’s take a look at a few of the companies that claim to be the leaders on SEO market.
Web CEO offers a Professional SEO suite for $499 which is frankly speaking not the best price on the market. Their SEs algos updates are called Knowledge Base Updates and provided for free during the first 3 months with further costs of about $12 per month. Before the purchase you also have a chance to check the software using the 15-days trial version.
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Link-Assistant.Com and their $249 toolkit called SEO PowerSuite Professional. Their updates are called Live! Plan and are provided for free for the first 6 months since the moment of purchase. When this period expires this service will cost you about $11 monthly. These guys seem to work really hard being the only company who update their software the same day Search Engines change the algorithms. Moreover they offer the free trial version of the software for the unlimited period of time.
Touching the sore spot of SEs algos, I’d like admit that there are SEO companies who release the updates absolutely for free, which at first looks like a big advantage. But unfortunately there is the reverse of the coin: using these tools you can never be sure that your software is adjusted to the latest SE changes and pulls relevant SEO data.
As you can see, SEO software is at constant challenge with SEs algorithms, and only those who are the first to cope with this ordeal become the leaders on SEO market.