Backlinks That Hurts Website Ranking Badly

With the immense pace in the technology and the shifting of the businesses over digital media, there has been an increase in multiple search engine optimization strategies that have overwhelmed the entire digital world. Every brand is intending to increase their productivity through different methods such as backlinking, SMM etc.

However, in doing so, many people forget about the changing atmosphere in the most commonly used digital playground, Google. The ranking of the business sites is done on Google and it has different rules for the optimization of the sites that the brands must consider.

One of these is backlinks. Backlinks are like secret doors to your website that are placed in an article, post, comment etc. that you upload on other platforms. These links are continuously monitored and accounted for, which gives rise to backlinks that hurt. Such backlinks are those that are against the policy of your host site as well that of the Google’s, which not only results in the removal of your content but also decrease the optimization level and the rank of your website.
Here’s a list of such backlinks that can cause a tremendous loss for your website ranking:

1. Non-relevant Links:

As evident from the name, these links are not relevant to what the site is about. If you are guest posting or uploading any content on someone else’s website, not only the content but the backlinks added should be related to the website. If you fail to do so, not only the content will be removed but the backlinks will be tracked back to your site and will diminish your website rankings, which you definitely don’t want.

2. Dead Or Broken Links:

Links that lead to a dead end are known as dead links. Broken links can lead to the pages that are still under progress or temporarily down. Having such links on the website will result in the visitors leading to nowhere. This will reduce the quality of the content and none of your hosts would want to decrease their traffic due to your poor links. Thus, it is highly necessary that only the active and working links are placed in the content or the website.

3. Backlinks With Keyword:

Since the modern optimization technique is working through the keywords, most optimizers use keywords as their backlinks while thinking to optimize the content as well as add backlinks. However, this is another trap that many optimizers fall into. Previously, the contents published had keyword rich anchors (backlinks) that resulted in quick optimization. However, the phenomenum was out of control and new rules were established that called for a low number of keyword anchors.

4. Directory Links:

Another type of link that can decrease the quality and the ranking of your website is the direct links. Directories can be subjected to malware and many directories are often suspended by the browses and the ad blockers due to their content. If you don’t want your content and the website to end up in the same way, it is highly recommended to stop generating links from such directories.

5. Exchanged Links:

Exchanging a link mean that you are using other person’s links as well as yours within the same content, website or even a comment. It can result in a severe penalty and can even get your website blocked for promoting unnecessary content. In addition, exchanged links are used on many platforms and do not offer high results.

6. Forum Comment Links:

Who likes to see those annoying links in the comment section? Unfortunately, many people today promote their websites and pages by posting in the forum comments unnecessarily. It not only results in automatic detection by the spam detector but is also your one way ticket to being heavily penalized. Not only the links and the content will be removed but your website will also be blocked and it will deplete all the effort that you have made so far.

7. Side footer Links:

In many websites, there are links placed in footers, sidebars or headers. These links are not commonly noticeable; however, they are not able to pass from the algorithms of Google and results in the depletion of the rank for your website. Such links should be discouraged as they not only offer a risky element for the optimization but also result in the poor display of the content on the website.

8. Purchased Links:

One of the most commonly used backlinks that decrease the site’s performance are the purchased ones. The links that are sold are marked with a no follow tag, which results in the backlink not offering its usage. Addition of the backlinks within the website that are purchased will result in low ranking power as well as result in catastrophic depletion in the ranking and optimization of your website.

Author's Bio: 

Justin has been running his digital marketing agency, CityLocalPro for more than few years. The mutual interest in digital marketing took me here, where I opt online marketing as a profession.