Using an ongoing promotional email campaign is one of the most effective marketing strategies you can implement to build a profitable business! The reasons for this are many however the point of our discussion here is how to 'set up' a promotional campaign using email!

Following are the 3 steps you need to take in order to fully benefit from one of the most effective marketing strategies in use online!

List of Contacts

Building a list allows you to attract a more focused audience and they are so because they have responded to one of your ads! Their response has indicated their interest in what you have advertised therefore you know what they are looking for and now it is up to you to deliver! The key to a promotional campaign like this is the high level of receptivity you typically find in the subscribers on your list! This is why collecting the contact information of others who have responded to your ads is so important and the very first step!

Auto Responder Service

As the number of email addresses you collect grows, and it will, you will want to employ the use of a reliable auto responder service. You didn't think you were going to send out all those emails one at a time did you? This service is what helps make using email in this manner to build you a profitable business such an incredibly effective marketing tool! At literally the click of a button you can send out a message or offer to thousands or even tens of thousands of subscribers, not bad huh? There are many reputable auto responder services at different pricing levels available and can be easily found with a simple internet search!

Relationship Building

Before getting too 'aggressive' with your subscribers and drowning them in promotional offers you first want to forge some type of 'casual' relationship! People will resent receiving communications from you that are only about 'buy this or buy that' and when that happens they will unsubscribe! Display your appreciation of their subscription by demonstrating a willingness to supply them with useful or otherwise interesting information. You already know what their interests are so keep what you send them relevant to these interests! Online marketing is a two way street in terms of in order to 'get' you generally first need to 'give'! The help you offer or display will serve to increase subscribers' receptiveness to your offers which ultimately is why this is such an effective marketing strategy!

Having the use of a promotional email campaign can and will dramatically boost your profits helping you to build a bigger and more profitable business! In fact conducting a promotional campaign like this is one of the most effective marketing strategies you can employ online! Our discussion above focuses on what it will take, which is not much, to actually set up a promotional campaign like this allowing you to profit much faster and with less effort!

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
To learn more about using promotional email to grow your business and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit:http://blogbrawn.com/