Occasionally, clients come to me with one solid idea and feel stuck about expanding it to generate more package opportunities. I can certainly help with that!

Let’s say you have one big package that offers a high end service such as help writing and publishing a book. You work with clients by telephone and take them step-by-step through the writing process.

Here are several ways to scale this idea up for even higher end services or chunk it down to become accessible at lower price points. These options also address different work-style preferences. Some clients want to do it themselves, some want to have more hands-on guidance, and some want you to do the whole thing for them.

Higher Price Points:

1. Offer a “get it done for you” package, where you work with the client to determine the book concept and then supply a ghost writer to complete the project.

2. Offer a “work with us in person” package, where clients come to your offices for a few days, spread out over the timetable.

3. Offer the same service as package #2, but you go the client’s office. This is more convenient for them and a higher price point for you.

Lower Price Points:

4. Offer the same service in a “workshop” setting, allowing multiple people to attend the same program. This dramatically increases your revenue potential for nearly the same time commitment on your part.

5. Offer just the first portion of the program and then have an upsell to work on the next piece.

6. Offer a home study do-it-yourself program, taking clients step-by-step through the process as if they were working with you.

7. Offer a mini-course that goes over the basic elements and provides tips on how they can do the work themselves.

There are so many ways you can slice and dice it. Start by listening to your clients to understand what they want.

When you ask your clients what they need, you can discover even more opportunities to be of service.

Your Client Attraction Assignment:

It’s time to create those important client profiles. Think about your client base. How many categories do your clients fall into? Group them up to simplify the categories. Once you complete this, thinking of different package levels and options will come much easier. Focus on the client to create programs that meet their needs and you will be on track for far greater success.

Author's Bio: 

Fabienne Fredrickson is founder of ClientAttraction.com, ranked on the Inc. 500/5000 List of America’s Fastest Growing Private Companies in 2011. ClientAttraction.com is devoted to teaching entrepreneurs around the world how to consistently attract ideal, high-paying clients, put their marketing on autopilot, shift their mindset towards abundance and take a no-excuses approach to creating a highly successful and meaningful business, while working less. Through her workshops, courses, coaching programs, and products, Fabienne shows her students how to go from 5-figures to 6-figures in their business and then from 6-figures to 7-figures, while experiencing freedom and creating an abundant life they love.

To order Fabienne’s FREE Audio CD, “How to Attract All the Clients You Need” by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.clientattraction.com