If you’re an entrepreneur getting ready to start up a new business, one of the main focuses early on should be the quality of your branding.

Your branding is made up of a professional logo design, stationary, business cards, brochures, and websites that are designed to build engagement with your target audience.

A good branding will represent your business values with proper colors and designs that spring your business to life.

Now the question remains, is it better to hire a graphic design studio to design a new logo? Or would it be best to hire a freelance graphic designer on platform such as UpWork?

Let’s take a look and compare:

A graphic design studio will typically work with you in a discovery phase to take the time to understand what your business is about. If you’re dealing with a larger graphic design company in New York or LA, they may go the extra mile and put together a full branding guide for you.

Here are some examples of professional branding guides.

This discovery step is important because designers will invest several hours into researching your competitors to see what works and why.

Nailing the logo design is such a critical step in building your business. A poorly designed logo can do more harm than good. Think about it for a minute. How likely is it that you would trust a business that has a cheap logo that looks like it was drawn up by an intern in 5 minutes? Probably the answer is no.

Check out these tips below if you’re interested in finding more about a good logo consists of.

What makes a good logo?

Let’s compare the professionalism of a design studio to a freelance designer on platforms such as UpWork.

While the cost may appear to be cheaper, it’s always safe to assume a “you get what you pay for” mentality.

What do you really get with a freelance graphic designer?

I’ve noticed a lot of them will offer unlimited revisions and concepts. This is largely due in part to the fact that these so-called designers end up using a free logo maker to design your new logo. If everyone has the same access to these free logo tools, what about that logo could possibly make it unique? There are several hundred logos with similar designs, lacking originality that makes it exclusive for your business.

A true professional graphic designer will use special software such as Adobe Photoshop or Illustrator to create your company branding package complete with all of the essential files you need.


Regardless of whether you’re a new start-up company or a large corporation, you want to make sure your graphic design needs are entrusted with a design studio or freelancer that you can trust. Even though a logo may seem to be like a small step in starting a company, it is usually one of the most important assets that can make or break your brand.

Author's Bio: 

Author, Freelance writer