Should Your Garage Organizer Business Become Social?

Are you a garage organizer & looking for most effective & inexpensive ways to promote you business? You can’t afford to spend thousands of dollars on advertising in newspapers, radio & TV, consider these before you make your decision. As of 2009, an ad in a local news paper can cost between $10,000 and $25,000 whereas an ad placement in “USA Today” can cost you around $150,000. Radio advertising & television advertising campaign coats depends on chosen spot. As of 2011, one spot should cost around $850 to $900 to produce. These are direct & expensive ways of marketing.
While A garage organizer marketing budget may be limited but marketing options are not! Being a garage organizer you can get your business listed in free business listing sites but there is no guarantee of increasing your sales. But there is a free, yet effective; source of marketing and that is social media.
You might be thinking how social media can help you grow garage organization business. Social media is not only medium to connect with your friends & family, it also provides a robust platform to build the network of like minded people. All you need to do is find those people who are interested in your business & looking for help in garage organization. Now the question is which social networking sites to focus on & how to find your target audience.

Here are you options to promote your business

1. Facebook: Facebook is #1 social networking sites with over 800 million active users. According to Nielsen(global marketing and advertising research company) 80% of Americans are on social media & they spend more time on Facebook than any other US sites. Your potential customers are there.
Start with creating your business page on facebook. Don’t forget to add your office address & contact number, it’ll help customers in finding your business easily. Keep updating your business page with attractive photos & videos. To attract your customers you should offer coupons, run contest on your FB page ask for ideas, get people involved! It’ll help you in building professional relationship with your customer & offer an edge over your competitors who aren’t using Facaebook effectively. It also gives you a way to answer one question or offer one solution for a lot of people at once. This cuts down your expense in time and money!

2. Twitter: Twitter is a microblogging platform that lets it’s user to spread short 140 character message to their followers. Twitter is the best medium to share your events & press releases. It’s efficient tool for conversation & building community. Let’s say you want to promote your new garage cabinet on twitter, you’ll share attractive photos of garage cabinet on Facebook & publish a blog on it. Then tweet about your cabinet with back link to your Facebook page & blog. Alternatively, you can connect your Facebook page & blog with Twitter & every update & post will be automatically shared on Twitter.

3. Youtube: Youtube is second largest search engine with an impressive three billion daily views. Create attractive videos on “garage organization tips”, “garage storage idea”, “garage systems” targeted specifically to your customers & share them on Youtube. Your online presence will become stronger with popularity of your videos. Videos are best source of creating rapport with your potential customers. You don’t need a Hollywood production, you just need to present something useful and helpful. You can do that with a mobile phone!

4. Pinterest: Pinterest is the fastest growing social media. According to social shopping 2012 survey, 79% of Pinterest users are more likely to purchase an item they see on the site compared with Facebook users purchasing behavior. A garage organizer can create boards of their products & add each board to specific category. Start adding creative images & attractive videos to your board. Popularity of your business will depend on number of pins, repins, likes & comments your image has received, so make them unusual, funny, or interesting.

5. Blog: Blog is the best place to showcase your messages, your garage storage products & latest industry news. It gives you the power to reach out masses & bond with your potential & existing customers. Blogging will attract visitors & it’ll give you an opportunity to build a community of individuals who are interested in your business.

Very few garage organizers are using these platforms to promote their business. These platforms will help you in building brand & increasing online presence because it gives you a medium to connect with your customers & let your customers connect with you! It's smart business.