You can have great products and fantastic service and still fail as a business. One common reason why is there may be no public knowledge of the business in the first place. If you want to actually sell your products to consumers, a marketing plan is essential. Thankfully, there are plenty of great advertising choices to choose from. Here are a few that can really help you stand out.

Internet Videos

If a video goes viral, it can quickly gather tens of thousands of views in a short amount of time. It’s also completely free for you to publish your videos on services like YouTube and Vimeo. However, make sure your video content is actually engaging on its own without coming off as just another commercial.

Truck Advertising

You may have considered obtaining a billboard ad. However, what about a billboard on wheels? A number of advertising firms like TSN Advertising can provide you with just that by placing advertisements for your business on the sides and back of a moving truck with the use of signs and vehicle wraps. Such an ad is certain to catch the attention of motorists on the road.

Localized Search Advertisements

According to TIME, well over 3 Billion People use the internet. Internet searches are now the number one way consumers find places to shop, eat and sleep. If you can’t be found on Google, you may as well not exist at all. Getting listed is one thing. However, what about getting listed at the top of search results targeting your city and town? Services available from different search engines can put you right on top.

Electronic Billboards

Gone are the days when billboards could only display one ad at a time. Electronic billboards can now be programmed to display multiple different ads at different times on a big digital screen. Swapping out the ads is as simple as changing the files on the billboard’s computer. What this means is the cost of obtaining billboard advertising is coming down significantly.

Building Advertisements

How about an advertisement that is so big it stretches the entire side of a building? This may seem to be something that would be exorbitantly expensive, but it really depends on the location and the building in question. Some building owners may be willing to let you take out ad space on their structures for much less than you would expect.

After a certain point, using the same kind of advertisements becomes less effective due to consumers getting used to seeing them constantly. This is why you need to keep looking for new ways to inform customers of your products and services. Don’t be afraid to think outside the box and change it up.

Author's Bio: 

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking and gardening. For more information contact Brooke via Twitter @BrookeChaplan.