Succeeding as a business isn’t easy. In fact, it’s not even likely. As Forbes has suggested, a staggering 80 percent of companies don't survive past the first year and a half. To beat those odds, you need to do everything in your power to make sure your company stays profitable, especially during the early days. Here are six ideas that have the possibility of making your business venture more profitable.

Perform Extensive Market Research

First, you need to do the basics. Market research is necessary for any new business venture large or small. Some ideas may sound great on paper but if you don’t have a market, you don’t have a business. You must first determine who the market for your business will be, and then find out as much as you can about those potential customers. You need to gear your business plan towards serving those people as much as you can.

Do the Math

You also need to make sure your business plan works on a mathematical level. You need to figure out how much it will cost to create your product, how much it will cost to rent commercial real estate, how much it will cost to employ staff and much more. You should then be able to tell how much you must sell in products or services to stay afloat. Having this information is integral to staying profitable.

Choose Cost Effective Marketing

Advertising isn’t the same as it was in the old days. Traditional advertising platforms like TV, print, and radio are all very expensive. Today, however, you also have much cheaper options to pursue like online marketing. Pay per click, PPC for short, for example, can allow you to get your ad out without having to pay just to do so. You only have to pay if a consumer actually responds to the ad and clicks on it. Only paying when the consumer responds is not possible with traditional advertisements.

Read Books on Investing

While there are plenty of stories of entrepreneurs who made it on instincts alone, that is rarely the case for most people who invest into ideas for new business ventures. Instead, do some reading and studying to learn as much as you can before you choose what kind of business you should invest into. Read as many books on investing, the economy, and business theory as you can stomach.

Slash Overhead without Lowering Quality

Fixed costs can be a significant drain on a business. Some overhead expenses are absolute necessities, and others you may be able to do without. You don’t have to pay for expensive office space if you can simply run your office out of the store. Start looking for places to slash costs. However, don’t do so if the quality or your product or service will suffer.

Do What Works

Some people are afraid to veer off their initial business plan. While you must always have a plan, you should also be flexible enough to make course corrections as needed. For example, you may have wished to focus on running a restaurant chain. However, if your grocery store products based on your menu items prove to be much more profitable than your actual restaurants, it may be best to focus more of your attention there instead.

Staying in business is hard enough. Making a healthy profit is even harder. Still, with the proper planning, knowledge, foresight, and hard work, it’s certainly very possible. If you wish to start a new business venture, only do so after you are ready to do everything you can possible to make it a big success.

Author's Bio: 

Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.