Smart Investing Is Simple Investing
Written by Stan Craig
The simplist of investing rules is known to nearly everyone who ever put a dollar in any investment. It is, "buy low-sell high. That simple phrase is the only way anyone makes money as an investor but like most simple rules, it is seldom followed.
Just as we know just what cause us to be overweight, eating the wrong kinds of foods and not exercising, we know what causes us to fail at investing. We let fear and greed take over our logic and we buy high-sell low. Just the opposite of the simple rule of investing.
How does that happen? We let greed cause us to make investment choices when the investments are already overpriced. We hear that everyone is making money in....houses, land, internet stocks, energy, commodities and we finally give in and buy high. When the bubble bursts and the market contacts, we can't take the pain and we get out...selling low. It is a forumula for failure.
We are now in a stock market bear which has driven some excellent companies to low prices that have not been seen in years. How do you buy low? Buy when fear is the greatest.
Warren Buffet said recently, as he put more millions into stocks,"Buy when fear is greatest and sell when greed is highest." That simple rule has made him the one of the richest men in the world. Will it work for you? Sure, if you can lay aside your fears, you may find his to be one of the grear financial opportunities that come along few times in a life time.
Article author
About the Author
Mr Craig is an investment expert who has been quoted widely in financial publications. He is the only person ever to hold the "Office of Investment Performance" at Merrill Lynch. After retiring from that post, he started Performance leadership to teach, train and guide others to successful personal development.
Further reading
Further Reading
Article
Avoid Penalties Using a VAT Tax Consultant in Dubai Today
Value Added Tax has emerged as the major player in UAE's financial ecosystem thus making compliance a top priority for all businesses regardless of their size. Ensuing VAT directly influences the company's sales and the money that flows in and out, proper internal communication with the tax authorities becomes a necessity. Lots of firms that are active in the Emirates want to get the exact picture regarding the registration minimum, the tax return due dates, and how long to k
February 6, 2026
Article
How Digital Lottery Information Platforms Are Helping Users Understand Number-Based Systems
Lottery systems have been part of public culture for many years. While many people see them as simple number draws, there is actually a lot of structure behind how these systems work. Today, digital platforms are playing a big role in explaining lottery systems in a clear and responsible way. Informational communities related to TOTO are a good example of this growing trend. Instead of focusing on participation, modern readers want to understand rules, systems, and transparen
January 28, 2026
Article
Turning Unused Diabetic Supplies into Financial Support: A Practical Guide
The Quiet Surplus in the Medical Cabinet In many households across the country, a quiet accumulation happens behind the closed doors of bathroom cabinets and bedside drawers. For those living with diabetes, managing the condition is a logistical feat that involves a constant influx of sensors, test strips, lancets, and infusion sets. Because health insurance often ships these supplies in bulk, or prescriptions change unexpectedly, it is remarkably common to find oneself with
January 21, 2026
Article
Why Asset-Ready Borrowers Have More Flexibility
In today's financial landscape, asset-backed borrowing is offering individuals more adaptable and inclusive options than traditional lending. Asset-ready borrowersâthose who own or hold equity in high-value assetsâcan secure loans with greater speed, accessibility, and control compared to unsecured alternatives. Faster Access and Personalised Options Asset-backed loans are typically faster to process because lenders are primarily assessing the value of the collateral rath
November 27, 2025