Social media challenges are tremendously helping entrepreneurs grow their businesses and increase their brand awareness. People love challenges on social media because it challenges them to become a better version of themselves. Challenges are an easy way to increase engagement and genuinely build your community. In this blog, our Social Advantage Team has outlined what exactly social media challenges are and five ways they can help your business flourish.

What are Social Media Challenges?

A social media challenge is when you create a focused prompt for each day over the span of the challenge and encourage others on social media to join you. These challenges have the opportunity of going viral because anyone can join in. Every social media challenge has goals for your audience to accomplish, from beginning to end. The challenge needs to have a clear mission so participants can understand what they are supposed to do, when to do it, and for how long. Starting a social media challenge, where your audience is, gives people the chance to interact with your brand and create a great community. 

Increase Brand Awareness: When you design a successful challenge, people will associate it with your business. One of the best things about running social media challenges is that you and your audience get to win every single day of the challenge. You get to teach people throughout your social media challenge something that will help them with their future ideas and goals. No matter if you are using word-of-mouth or putting out great content yourself, social media is critical to increasing brand awareness and gives people the opportunity to find you. Anyone can participate in social media challenges, so even if the challenge was put on by someone else if your brand participates in viral challenges you can get more recognition.

Creates Beneficial User-Generated Content: Social media challenges often require the participants to take action every day. Don’t overwhelm your audience by giving them too much to do because they may give up. Give them just enough to keep them excited and engaged. Once people start your social media challenge, they will tag you and mention you in their posts. That is considered user-generated content, which is content created by people and not brands. Social media campaigns that utilize user-generated content see a 50% increase in engagement. This will help increase your followers which are more likely to become more dedicated to your brand. 

Humanizes The Brand: People will be more likely to trust you and your brand after having a positive experience together throughout your social media challenge. Working with your audience, to help them better themselves, is a great way to differentiate your brand from others. Seeing everyone’s posts throughout the challenge can give you a different perspective of your audience, which can help build more genuine connections. Interacting with the participants will make them feel more connected to your brand, so as the challenge’s host you must take some time to respond to people.

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