Do you want an easy, organic (natural) way to attract ideal prospects, increase sales, and reduce your marketing costs, without being salesy? I took using social media one BIG step further. I have successfully used social media to have 100 conversations (or less) to make a deeper connection—and money—and it is a guarantee that you can as well.

I’m sure by this point, most of you have used social media, and like me, you’ve wondered if it’s anything more than a distraction, or how can you actually use it to increase your profits and income…

Here is the Bold Truth About How You Can Use Social Media to Have 100 Relevant Conversations Using the Phone!

Why should you pick up the phone if you have Facebook, LinkedIn, and Twitter, Blogging and YouTube— and the other social media tools? After all, aren’t the guru’s out there telling you that you can just sit back and watch all the dough roll in without lifting a finger?

Your ideal target market is online using these tools and if you don’t have a highly effective social media strategy, to take your relationship off line, and continue it by having a phone call, your competition is going to take your ideal clients away from you. How do I know this? I have new coaching clients every day who come to me with stories of how their competition is taking more and more of their market share.

Remember, that Facebook is the fastest growing site online with well over 300,000 businesses using it, and LinkedIn is the leader in business networking. If you’re not leveraging these and other social media tools, including Twitter, as a regular part of your marketing, and then moving the relationship to a voice to voice call you might as just hand your business over to your competition.

Some of you might be thinking that Twittering, Facebook Fan pages, LinkedIn—isn’t it something people do just for fun and to get in touch with friends?

To a degree that is true. People love “Tweeting,” glancing at other people’s Facebook pages, and even networking on LinkedIn. Some of my friends send me to their Facebook pages to see pictures of their latest vacations, or a new look or hair cut.

People definitely are using social media to socialize. However, it’s where your ideal audience is, so if you want to get in front of them, you need to jump in with both feet.

Here is the kicker, over 90% of small businesses that do social media and small business marketing, end up wasting time because they don’t know the simple secrets to making it work, and for it to payoff.
The Secret is…

You might say, “I’m already spending way too much time on so many things in my small business, isn’t having this phone call without being salesy or selling anything going to take up too much time? After all I am in the business of making money.”

Actually, if you are concerned about increasing your connections and increasing your income —social media opens the door to unlimited opportunities of creating real deep and lasting client relationships. By using Social media to discern who you should pick up the phone and call has been proven to increase lead generation, loyalty, and sales, while reducing your small business marketing costs.

The social media tools are free, or mostly free, to use, and for the small businesses who understand how to leverage them, they’ve not only increased their sales, but have at the same time reduced their advertising and other small business marketing costs resulting in even higher profits.

So unless you want to keep struggling to attract plenty of ideal clients and spending more than your competitors, you owe it to yourself to pick up the phone and create real offline relationships.
How can you trust that the ideas I’m telling you to try will work?

I have already done, and am still currently doing exactly what I have suggested to you. I have massively increased my connections, my relationships, and my bottom line in my small business. And I am teaching my coaching clients to do the same in their small businesses as well. You owe it to yourself to find out how much more money you could be making by leveraging the power of social media marketing. And taking your relationships online to an offline phone call!

That’s right; I’m using Facebook, Twitter and LinkedIn, and then picking up the phone, and creating real relationships BEFORE doing any selling.

I hope you’re as excited about this as I am…. so if you value your business, I encourage you to start creating long term real relationships and see for yourself how much more you could be making. I’m not just touting this whole social media and phone call thing because I think it’s a wonderful idea. I’m telling you about it because it’s a strategy I’m using very successfully, and so are all of my clients. I found the some of my coaching clients were unaware of how to use social media in their small business marketing. To monetize it, and spend only a small amount of time using social media, so I have added it to my coaching programs! In order to stay competitive, small business owners need to keep up with the times, and unless you have a website, blog and use all of these social media’s platforms, you will never be able to keep up with or stay ahead of your competitors.

Author's Bio: 

Copyright © 2010 Beverly Boston. Beverly Boston is an Author, Speaker, Trainer, & Master Business Coach, who champions Solo-preneurs, Small Business Owners, and Service Professionals to wake up from autopilot and become highly visible, make themselves heard, charge what they are worth, raise their fees, fill their practices and create “Big Thinking, Big Mind, Big Heart, Big Success and Big Life™”, and she can help you too! Join Beverly’s Facebook page for Big Thinkers in Business – – while there, sign up for the free Big Thinker eZine! Get in touch with Beverly at 604-727-4363 begin_of_the_skype_highlighting              604-727-4363      end_of_the_skype_highlighting.