Social Media Marketing: Where Other Activities focus their efforts?

Many companies have planned strategies for the use of popular social networking sites like Facebook and Twitter to help promote their messages, offers and products, but what is their approach usually the goal? A survey by R2Integrated in 2010 entitled Social Media Marketing Survey was conducted to discover not only how organizations divide the effort and investment between the different social networks, but also what their goals were. The results of this survey are very interesting for anyone wondering what their competitors might be doing and considering embarking on his own first foray into the social marketing focuses on the media.

The media can be used for a number of matters in business. Some companies use strategic campaigns based sales made directly, or to fill their databases with contacts who can keep track of potential customers. Others are softer business objectives and marketing, such as increasing brand awareness, creating a consistent line of customers can relate to the presence, or providing a mechanism for customer feedback.

Responses in Social Media Marketing poll showed that the highest percentage of companies with these strategies listed as their top priority in the use of social networking sites the ability to communicate, as these sites provide a good foundation that can publish content. 31% of respondents in the survey ranked as the main reason for using social media. Following the results of the study, 27% of businesses surveyed said their main goal of social marketing of the media was to generate leads, whether in the form of getting people to join their mailing lists or expressing an interest in them through devices like the Facebook "as".

The third most popular reason for using social media in marketing strategy, taking into account as a priority by 19% of respondents, was to control the reputation and impact of your brand. This is basically a free form of market intelligence, as by searching for reading a user-generated content as tweets and blog posts about your company, products and services, a very easy to measure effectiveness of their marketing and have credibility in your niche.

Although most respondents mentioned their main purpose when used with this medium as something more than direct sales, the survey found that 36% of companies say they have become who spoke traffic from Facebook, Twitter or your Blog on actual sales, which means that even when this is just one of the secondary objectives of a social media-based campaign people are making real money out of the bottom back of their social networking efforts.

And prioritize the different types of social media goals of communication, the survey also asked the sites that most companies use in their campaigns.46% of respondents listed Facebook as the main site using for their marketing efforts. After Facebook at the top of the survey was Twitter, LinkedIn and YouTube received 21%, 20% and 3% of the vote to answer your point business's most important social media, respectively.