Social Media Optimization: Now SEO is Not Alone

Nobody could have predicted that one day social networking websites would become such a big hit. Take Facebook, for an example. What started from a college dormitory by Mark Zuckerberg is now a world-wide phenomenon! As of February 2012, Facebook has more than 845 million active users. 845 million active users! Just imagine it! And, then there are other social sites such as Google Plus, Twitter and LinkedIn. All of them are making social media a not-to-miss destination for businesses to come and promote their products and/or services in a newer, better and more interactive manner. Social Media Optimization (SMO) is the new buzz around. If SEO was about Google, SMO is about people and how they perceive your brand, though SEO is still extraordinarily important.

Search Engine Optimization, commonly referred as SEO, is all about empowering a website with more traffic. It is all about how many see your website. Social Media Optimization (SMO), on the other hand, is about WHO sees your website. SMO, as compared to SEO, is a more refined process of bringing quality traffic on a website. SMO is more about trust and usefulness where people become your message-carriers. If they like your message (your products and/or services), they will spread it to their friends and to others they just know. However, a business should not solely depend on Social Media Optimization, and instead, use a combination of the two for maximum visibility on the web. Below are some tips that you can use to make your content, your website more appealing and more spread-able.

Increase Your Likeability

Make Tagging and Bookmarking Easy

Create Content

Be Real, Be Genuine

Develop an SMO Strategy. Don’t Enter SMO World without a Plan

Choose Your SMO Tactics Wisely

Name any brand and chances are, it is on Social Media. However, it requires a great deal of planning and efforts to get the desired results from Social Media Optimization. And, thus, the best option here is look for a professional agency which can help your business get the most out of social media.

Look online and you are likely to find many. Do ensure that you go through their portfolios to see how many of them fit your requirement. Zero-in on 3 or 4 of agencies and call them up. Ask the BD guys to provide you with some competitive quotes. Think for some time and then pick the best offer available.

JumpHigher, an Interactive Marketing Division of Olive e-Business, offers smart, innovative and affordable social media optimization solutions to help our clients get the most out of social media world.