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Social Networking Website Design: Paying Attention to What Matters

Written by John Baldwin

Topic: Internet MarketingPublished March 27, 2011
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The common feature of the most popular social networking websites is that their design pays attention to what they think the users need. This can range from the simplest things such as suggesting possible acquaintances and sending notifications about the recent activities involving an individual’s account to the more complicated functions such as the sharing of media and other types of content. Social networking sites such as Facebook, Twitter and Digg anticipate specific user needs and come up with products to satisfy those requirements. This is why the developers of these sites devote much time and effort to improving the website design, all to allow people to connect with each other better. Facebook, for instance, is best described as a one-stop center for starting and reviving friendships, sharing mundane and important information, promoting events, products and even people, among other functions. It is an extension of people’s social existences, as they interact with different online personas to discuss any and every topic under the sun. The most important part of making a network more socially accessible is the design. An effective social networking website design should be able to meet the expectations of its users. It must be simple enough to use that account owners would be able to figure it out for themselves without much assistance. It must be dynamic, because people easily get tired of staring at the same thing over and over again. This is why Facebook, Twitter, and other social networking sites change interfaces several times over a short duration. The best kind of social networking website design pays close attention to the pattern of their users’ usual activities so they can foresee the next level of their probable needs. It should consider what features are most socially significant to improve the network. The bottom line is that the social networking website design should be relevant to the lives of the users. Its features, to be successful, should mean something to their everyday existence for them to be able to spend a significant amount of time in the website without considering it to be a waste of valuable resources.

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