Step By Step Traffic Generation Plan

Traffic generation is one of the most over looked aspects of internet marketing. As with all businesses you should have a plan and stick to it.

Stage One

Is to target keywords that are relevant, have decent search volume. If SEO is part of your plan, and it should be, the keywords should not be too competitive.

Also put down targets for traffic generation per month, remember to be realistic!

Stage Two

Set your budget for your campaign. Your budget may be $0, if that is the case it will affect which traffic methods you will follow.

Stage Three

Research your competitors and try to see where they are getting traffic from. Do they rank highly on the search engines and if so for what terms?

Are they advertising consistently in any particular place online or offline? If they are it is likely to be working for them.

Stage Four

Consider the different traffic sources and choose some that will bring some instant traffic and some longer term projects that will bring long term benefit.

Some of the traffic strategies you may want to consider are:

Pay Per Click - You can operate this even with a tiny budget and it can bring instant traffic to your site. It is also great to test sales copy with split testing. Look outside Google to places such as Facebook where you can getter lower cost per click

Banner Ads - Similar to PPC these bring instant traffic. You can place banners on relevant sites with companies like AdBrite.

Ezine Adverts - Placing ads in niche specific Ezine's can be very cost effective.

Article Marketing - With a bit of time and effort article marketing can bring you totally free visitors to your site and help your SEO efforts.

Search Engine Optimization - A must for any business. Free traffic, constantly, for the long term. Why wouldn't you make it part of your plan?

Social Networking - Facebook and Twitter are excellent for building relationships and increasing exposure. I would place this down the list in your initial plan.

Web 2.0 Sites - Place quality articles on sites such as wet paint can drive traffic to your site and again help your SEO efforts.

Directories - List yourself with some of the better directories and the niche directories in your industry, this can bring some free traffic and it helps with SEO.

Affiliates - If you have your own product you could have an army of affiliates bringing traffic to you for free. You need a good margin product and a quality sales message for this to be successful.

There are dozens of other ways to bring traffic to your site but choosing three or four from this list should give you plenty to focus on in the early stages of your plan.