One of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition?

Let’s say your business universe has 100,000 people in it, and everybody’s going after that same 100,000 people, because everybody’s going in the same direction. When you’re competing in the pool of 100,000 everybody’s already heard it and you have to work harder to get their attention.

Challenge yourself to go the other way. Go where people aren’t, look in new areas, in new niches and in different groups. Find people who aren’t even familiar with whatever your area is and with things people have never heard of before.

Go where the masses aren’t, into very small groups, very specific, targeted niche areas. By doing this you might only talk to 25 people instead of 100 or 200 people, but what if you sold to 90% of them instead of only 20% of them? That becomes possible when you’re “The One” instead of many.

But, how do you do that? You set yourself apart as the authority in your area, and focus on not being one of many, by striking out on your own path instead of following what everyone else is doing. When you get to a fork in the road, don’t take the path that everyone else is taking, veer off in the other direction and make your own path. Go where other people aren’t going. Think in a different way than the average person.

When you do that you’ll be amazed at the things that will happen, the people who are drawn to you and the people who will come into your life…new clients and new opportunities. Again, because you’re not one of many, instead you’re “The One,” the expert in your niche or area.

So, think about what things you can do to be “The One”. Think about the ways you can really look at going where others aren’t going, look where they’re not looking…fish where they’re not fishing.

Fish in a different pond, a very select pond, where the exact fish you want are swimming. There may be fewer fish in that pond, but when you’re the only one fishing in that pond they will all come flocking to you – your perfect, ideal client. That client who is willing to pay for your service or matter what you charge! That’s success!

Author's Bio: 

Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.

As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others.

Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.