Strategies for Successful Surveys

Surveys are a great way to get feedback from all of your stakeholders. They will help you understand more about your customers so you can improve your business. Thanks to the Internet and email, there is now a fast and simple way to get feedback from your customers – online surveys. Best of all - no more printing and sending letters or counting responses!

Bloomtools online solution called the Bloomtools Ezy Communicator has a feature called the Bloomtools Survey Tool. It allows you to create professional surveys in minutes, email them to your database of contacts instantly and view the results in real time.

Bloomtools have created survey templates built in to the system or create your own from scratch to meet your specific needs. You have the ability to create as many questions as you want and use several different answer formats. Questions can be organised into pages and sections to make it easy for respondents to answer them, and every page of your survey features your company logo.

The Bloomtools system automatically collects all the responses from your contacts in real time and presents them in an easy to read summary. You can view your survey results by respondent or question-by-question and the information is displayed in simple graphs for quick analysis.

Readers poll

Gather the opinion of your target audience and report it back to them in your newsletters or in other forms of marketing. Also utilise this tool to get to know your target audience better.

Website Polls are also included in the Bloomtools surveys package. If you have a Bloomtools 3G website, you can display a poll on your site for users to answer. Like surveys, these polls are a simple and quick way to gather information about your customers.
Send out a customer satisfaction survey

These are great for getting feedback from your clients. Some useful types are:

New clientr
Per product purchaser
Per service purchaser
Regular reviewsr
Review team member

Send out a marketing survey

These will give you an insight into what your customers think about your products and services and what you could potentially improve on. Remember surveys can also be a very powerful selling tool too. Some examples include:

New product testing evaluationsr
Focus groupr
Website feedbackr
Conference feedbackr
Speaker evaluationr
Product/service evaluationr
Product positioningr
Brand awarenessr
Advertising effectivenessr
Newsletter readershipr
Competitor comparisonr
Questionnaire – self evaluatio

Create a human resources surveyr
These are used to get feedback from within your business. Types include:

Employee evaluationr
Job satisfaction
360° reviewsr
Training evaluationr
Employee business suggestionr
Employee exit review

Bloomtools Ezy Communicator provides a complete online solution that allows you not only create your survey, but you can send this out to your contacts that are saved in the database system and you can measure the survey results.