Strategies To Make Four Square SEO Friendly

These days, there can be no denying that social media is one of the best ways for your to get your brand or business noticed. Four Square is a website that is fast growing in popularity, thanks to its ability to allow users to ‘check in’ to their favourite restaurants and stores, and the special offers that these users then become privy to. Did you know, however, that search engine spiders are able to crawl Four Square, making it highly beneficial for SEO?

Profile Address
When setting up a profile for your business of Four Square, it is of the utmost importance that you ensure that the address is correct. Not only will this make it easier for users to find you, it will help your business to appear in localized searches, which is currently all the rage in SEO.

Keyword Rich Text
Your Four Square profile will include a section that allows you to describe what it is that your business actually does. For SEO purposes, it is recommended that you include a few of your primary keywords in this section (without over-SEOing it), so that your profile will appear on more searches.

Promote Social Media Profiles
A lot of businesses find that Four Square is a great place to promote your other social media profiles – when someone checks in, encourage them to also ‘like’ your Facebook page or to ‘follow’ you on Twitter (and we all know how good links are for SEO). You should also encourage users to ‘shout out’ to their friends about your business.

Leave Tips
Four Square allows you to leave tips, so why not take this as an opportunity to boost your SEO strategy a little further by including keywords and links to your parent website here? If users find your tips useful, they are also more likely to share them with their friends, getting you more external SEO links.

Special Offers
One of the main benefits associated with Four Square is that it enables the owners of businesses to offer specials to users who check in. On the main search pages, businesses with current promotions show up with orange stars, providing an extra initiative for users to click. The way that this benefits SEO lies in the fact that users are likely to share your offers with their friends via links.

These days, it is no longer enough to simply have a Four Square profile – if you want it to promote your business to the best of your ability, you will need to implement an effective SEO strategy. Now that Four Square is indexed by the search engine spiders, it is important that you make the most of this new SEO opportunity before everyone else is jumping on the bandwagon, too.