The Twenty20 commonly referred to as T20 has become a phenomenon of sorts in recent times and gone are those days where cricket provided slow intoxicating excitement in the form of test matches. T20 has become so widely accepted mainly because it has satisfied the fast paced world today. Originally from England this game was introduced to the world in the year 2003, the inaugural ICC World Twenty20 played in South Africa changed the way people looked at this form of Cricket. Considered to be one of the fastest growing sports in the world today, it is the Indian continent that has the most followers of cricket news, especially the Hindi news and not to mention this format. The T20 event is part of every Indian cricket fan, especially as India had won the inaugural T20 series defeating Pakistan in a nail biting finish that went into the very last over of the match. The next t20 cricket world cup 2012 is expected to start during the September of 2012.

After the two very disappointing world cup events in 2009 and 2010, the Indian Cricket team is now looking all geared up to repeat what they achieved in 2007. The return of all rounder, the 50 over format world cup 2011 star player, Yuvraj Singh in the team has boosted the confidence of the entire team especially since he played a key role in India’s success in South Africa. The Indian media is all set to play a big role in ensuring round the clock coverage of the t20 cricket world cup 2012 culminating to the actual event. Even local Hindi News channels are not far behind and are contributing their mite with might.

Given the huge popularity of the game in this part of the world, there is little doubt that almost all English, Hindi and regional channels will devote a lot of time to cricket news. In fact the TRP ratings of many Hindi news channels would depend heavily on the amount of time spent covering various aspects of this fascinating format of the game. It would also not be out of place to mention here that many leading brands would like their advertisements slotted in the time when such news articles related to cricket are broadcast. At the end of the day there is little doubt that t20 cricket world cup 2012 and modern day news reporting are closely interlinked.

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