Technology PR: A Competitive Edge

A successful technology PR program should increase market awareness of your corporate story, increase the valuation of your firm and generate sales leads, investor interest, and competitive advantage.

In evaluating the initiation of a technology PR program you should ask yourself the following questions:

*Is your product or company well differentiated in the minds of its constituencies?

*Is your corporate positioning and company story credible and memorable to your target audiences?

*Can your sales team deliver the all-important “elevator speech?”

*Do your corporate materials, electronic and print, show the company, products and services in their best possible light?

*Do you use social media, including online video, to get the message out clearly and with compelling calls to action?

If you answered “no” to any of the questions, you might consider enlisting a firm with a specialization in technology PR.

Whether you are launching a breakthrough technology or planning updates to your product or service portfolio, successful marketing campaigns begin with effective communication and make use of all available channels – traditional as well as non-traditional – to get your message out. And that’s where an experienced technology PR firm can help…

In searching for a technology PR firm, company executives are advised to seek one that knows how to speak and write effectively about complex technologies. An experienced technology PR firm can generate thoughtfully crafted collateral materials making use of both print and video vehicles. In addition, a veteran technology PR firm can develop strategic technology public relations campaigns targeting the world’s leading news outlets as well as trade publications.

Finally, the ideal technology PR firm should combine innovation and technology business experience to deliver great strategy, positioning, writing, and guidance. Your technology PR firm should consistently get you better media coverage by better serving your audiences, such as bloggers, reporters, editors, and web visitors.