Test Driving Your Seminar

Want to get more butts into your seminar seats? Let nprospective attendees sample the content before theyndecide whether or not to register.

This powerful sales trick is not new. After all, when nyou visit a bookstore, you get to flip through books nbefore deciding to buy. When you visit a car dealer, nyou get to test drive a car before deciding to buy.
Heck, when you go an ice cream shop, you can even sample nthe goods before deciding which flavor you want to buy nthat day.

So why not offer the same courtesy to your attendees?

Here are 4 ways you can let prospects take your eventnfor a test drive:nn* Offer a free preview event, ranging anywhere from 90 nminutes to a full daynn* Give them a free CD with 45 to 70 minutes of free ncontentnn* Post a 10- to 20- minute video clip of your materialnon your websitenn* And my personal favorite ... offer a free or low-cost npreview teleseminar

You know your seminar is chock full of valuable content, so npique the palate of your prospective seminar attendees withna taste of what they'd be missing out on.