Text Message Marketing Things you got to know

Text message marketing is considered to be the most effective, direct and personal marketing tool in today’s business. On comparing to direct mail and traditional advertising, text message marketing is much cheaper and memorable too. Text message marketing involves sending bulk SMS, promotional and marketing text messages to customers and is incredibly simple to use. Many companies consider text message marketing as a perfect replacement for both online and offline marketing. Text message marketing is a permission based type of marketing, which means that before sending a marketing message to a customer, the company must have initiated the relationship with that person to receive messages. Customers can stop receiving messages with words like STOP or END, so that the company can take out the person’s phone number from their text message list.

Text message marketing technique is incredibly simple to use and no additional software is required. With this technique, you would have to pay only for the messages you need and there are no additional charges. Text message marketing campaigns can be done via either a short code or long code depending upon the volume of messages and types of advertising the company would use. It has been estimated that 97% of all text messages are opened. The major benefit of using text message marketing technique is it is easy to use. Since the system is fully automated, only a very less time is consumed. Text message marketing is entirely web based and is non-spam. Another advantage of using this technique is it is personalized and addressed to receiver by name. The information that is requested on message is relevant to the receiver and hence the system is individualized. It allows a two way dialogue from business to consumer with customer reply capability making it possible for companies to gather important demographic and psychographic information from willing consumers.

A business or organization can use text message marketing for any number of reasons. You can send messages to your customers about offers and promotions you provide. You can also provide product/services updates to your customers. Businesses also use customer’s phone numbers to increase repeat business and drive traffic to business during slow periods. You can also use this text message marketing technique to attract new customers. Text message marketing is usually send for promoting SMS coupons, reminders, product specials, new product announcements and store events. The messages would be reached only to customers who are open to text marketing.