It seems that everyday new online marketing strategies are being introduced signaling that existing strategies are obsolete! This is not always the case however since certain marketing tactics are often the foundation upon which these new approaches are based! So it seems that often these changes are made for simple the sake of change itself but if something isn't broke why do we try to fix it? The most consistent approaches for any internet entrepreneur to experience success marketing online concerns relationships and reputation! Over time this has never changed and has always proved to be the most effective way to have success marketing any goods or services!

Here are 3 such marketing tactics that continue to be effective no matter what type of changes the environment may offer!


Folks need to know you exist and just as important what you're all about in terms of products and/or services. Be seen and heard without being overly pushy which tends to repel others most especially on the internet since it's comprised with a literal 'ocean' of self promoters! There are many time tested marketing tactics that will help accomplish this objective and work in any environment imaginable but the point is increasing exposure is where you start! Find out where people are and position yourself in front of them! Social networking is a perfect example and its effectiveness is not influenced by the various 'tweaks' the internet tends to throw out at people!


Without this most people won't give you a second look! Building your credibility becomes much easier as your exposure increases since now you have an audience with whom you can begin to make a favorable impression! Credibility normally results as you display a certain knowledge or skill which can be done by offering free help or circulating useful information. Article submissions and blogging are two popular methods of building credibility any internet entrepreneur can easily use and both have been around for quite some time!

Delivering As Promised

As long as your product or service delivers as advertised you're good to go. Developing a reputation that reflects you as being both truthful and sincere will make it much easier for you to generate repeat business! On the other hand you'll still have requests for refunds and honoring them promptly will help you maintain any credibility you've already built! In the end your success will depend upon you being open and honest about what you promote while also offering dependable customer service as well!

Even in a constantly changing environment there are certain online marketing strategies that continue to be effective! In fact many new marketing tactics being introduced are based upon the same fundamentals begging the question why the change in the first place? In order to experience any success marketing to others, awareness, relationships and a strong reputation must first be established! Our discussion above focuses on 3 fundamental tactics every internet entrepreneur needs to successfully implement to earn a steady income! It's all about people, getting their attention and earning their trust! Once that's done you'll experience greater success marketing to them!

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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