The digital world is exploding with new ideas and start-ups galore. With this boom there is also an increased need to provide the best customer experience. People are becoming more demanding with shorter attention spans.
The customer is king and every avenue to improve customer experience needs to be explored in order to make it work for them. Here are 5 technologies that help boost customer satisfaction:
1. Data analytics. Although not a new technology, the importance of data analytics is increasing exponentially each day. With new ways of mining and interpreting data coming up, companies are adapting newer tools to make the most out of data. From getting to know customer preferences to providing them with a complete experience, data analysis can help in every sphere. One can then work on providing customized solutions to customers to this end.
2. Chatbots. Every company worth its product is integrating chatbots into the customer experience. This has helped elevate the customer service experience immensely. These are driven by AI and are equipped to provide basic service support across devices at any point in time. They are playing a major role in improving customer interaction experience worldwide. Most companies are working towards having their own chatbots to handle customer service queries effectively up to a certain level.
3. Virtual reality. A game changer in the context of customer experience, VR is transforming businesses like never before. One can harness this technology to provide the customer with a complete user that is appeasing to all senses across the spectrum. Irrespective of your product, VR has the capacity to intrigue and lure customers when used creatively as a promotional tool. Companies are promoting their products, from cars to breweries to salons are utilizing virtual reality tools to peddle their products effectively to customers.
4. IoT. IoT stands for Internet of Things. It is a revolutionary concept being adopted by businesses world over to create a pleasing customer interface. They provide a platform that bridges the real and virtual worlds, thus making a service or product more attractive to a customer. It is also helping businesses cut down on costs and increased efficiency and productivity. From fitness products to photography and much more, IoT is working towards catering to the modern customer who is tech-savvy and in the know of things.
5. Artificial intelligence. As already mentioned in #2, chatbots are an indicator of what AI can achieve in the realm of customer experience. App designers are coming forth with AI-based tools to cater to different areas of customer requirement. Most of this is designed towards enhancing customer satisfaction. It is also helping organizations sharpen up their decision making in order to provide quick and satisfactory solutions to customers. The scope of AI is immense and newer methods of engaging fruitfully with customers are being devised each day.
Technology is evolving every day to enhance the digital roadmap. Adopt these methods and be open to newer ones in order to promote and enhance your business and make it work for your customers.
With rapid evolution in the digital world, companies are increasingly realizing the need to adopt newer technologies to boost customer experience. Given this, some of the best tech systems that businesses should adopt include Artificial intelligence, Virtual reality, Data analytics, IoT and Chatbots. These systems can go a long way in enhancing the digital roadmap.

Author's Bio: 

Reshali Balasubramaniam
Head of HR, HR Counselor and adviser at Do you offer a Service? Signup for an account at