Many business owners assume when they are starting out that a VA (Virtual Assistant) is a VA. But actually, there are several different specialties within the VA industry.

Hiring the right type of VA
for your unique needs means they handle work more efficiently, saving you time and money, and they serve as experts on a particular specialty.

If your needs have grown beyond one VA, or you mostly have one type of task you need assistance with, a specialty VA could be the right fit for you at this stage of your business.

Here are the 5 common types of specialty VA’s.


Tech VA’s do the behind the scenes technical work that many business owners just can’t stand to do or don’t know how to do.

Some techs work almost exclusively with one system, like Infusionsoft. Others work mostly with setting up new systems for their clients as they launch their online businesses. Still others work primarily with one type of client like coaches or real estate agents.

Social Media Marketers

Social media is often the least favorite and most overwhelming task on entrepreneurs’ to-do lists. Plus, it’s constantly changing and it’s easy to lose track of what’s current and where your business fits into the landscape. A great social media VA can offer you not only posting on your behalf, but also strategy behind the posting to best meet your business needs.


Copywriters handle blog posts, articles, social media, persuasive copy like marketing emails and sales pages, and content for programs and products.

If you have a long term, big project like a book, a copywriter or ghostwriter could come on board just for that project, so time isn’t taken away from your regular VA’s tasks and you end up with a high-quality product.

Graphic Designers

If there is one VA niche that stands apart more than any other, it’s the designer VA. Why? Because a great designer is worth their weight in gold. And a mediocre designer is, well, not worth their weight in anything.

Whether you’re launching a whole new website or need simple designs here and there for social media, finding a designer who matches your style can be a great addition to your team.

Online Business Managers (OBM)

Online Business Managers can do everything the VAs do, but at a higher level. They have several years of experience at least, and they most likely know the ins and outs of running an online business better than you do.

Many OBM’s have a VA team supporting them with deep understanding of each of their areas of expertise. So the OBM serves as the project manager and along with their services, you get those of a graphic designer, copywriter, and so on.

Author's Bio: 

Tracey Osborne is an expert Online Business Manager and Virtual Assistant who assists high achieving entrepreneurs in surpassing their goals by managing the behind the scenes operations. By removing the stress of daily operations, Tracey allows her clients the focus and freedom to do whatever it is that they do best…thus resulting in heightened profit and growth. Schedule your FREE no-strings attached consultation and let Tracey help you to decide just what kind of support you need in your business.