Advertising is the key to letting others know that your startup exists. Without this avenue of communication with the marketplace, it would be near impossible for any startup to get off the ground. Fortunately, today’s advertising options extend into the realm of using technology to help get the word out about your business at a much cheaper cost than in decades past. The following are a few ways your startup can leverage technology in its endeavor to advertise both products and services to consumers.

The Interactive Website
An interactive website is designed to engage online traffic in ways that get them using your site more actively. In terms of an advertising approach, this is great news. It means that your website traffic can be engaged by videos of products and services, podcasts that inform them of what your company does and other engaging content to help your site traffic make informed decisions. The trick with an interactive website is that the content you provide users with must be quality content to encourage further visits and more opportunities to advertise to these individuals.

Mobile Marketing
If your company does not yet have a clever mobile app, it is missing out on a huge segment of the marketplace in its advertising campaigns. The mobile marketplace is growing each year as more and more people resort to accessing the Internet through mobile devices. Additionally, since apps are stored on a user’s phone or tablet, apps serve as a great way to remain connected with a large portion of your customer base. So, your startup should look for new, innovative ways to keep in touch with its mobile market.

Online Commercials
With the opportunity to display commercial ads before a wide audience, such as on platforms like Hulu, commercial ads aimed at people on these platforms can be one way to use technology to beef up your advertising efforts. You really need to produce a fantastic looking commercial that has a lot of visual and audio appeal. The content should help to get the viewing audience to identify with your products and services. If you are selling custom designed plaques and engravings, utilizing the latest techniques of Australian Laser Tech, for example, it will be important to even demonstrate in your commercial how the process of engraving is done. Commercials both inform as well as entice consumers to take your company and its products more seriously.

Bitcoin Ad Networks
Since there is a huge thrust by people moving into cryptocurrencies, such as Bitcoin, your startup should learn how to move with the tech trends—especially where money is concerned. The more reliable Bitcoin becomes for doing transactions online, the more lucrative it can be for your startup to advertise through networks that are aimed at marketing to people who use Bitcoin in their daily digital activities.

Utilizing the latest tech trends for advertising is a great way to move with the trend. Your startup will have the appearance of being a company that is both on the edge and hip with the times. Additionally, your startup will have access to a consumer-base that is both informed and passionate about things. Just make sure your startup stands for something that your consumer-base is passionate about, and you will have their undivided attention with each avenue of tech you use to improve your startup’s advertising success.

Author's Bio: 

Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.