Social media is a powerful way for brands and businesses, to increase their sales and customer base. However, managing the entire social media activity of a brand can sometimes become an overwhelming experience. After all, there are many different social media platforms out there.

This is where social media management tools can save your day. These tools are purposely designed for social media managers to improve efficiency, save time, and to bring quicker results.

From scheduling posts early on, to sharing them across all platforms, social media management tools can do it all.
Here is a list of the most powerful social media management tools that you can use:

1. Hootsuite

Hootsuite is one of the most popular social media management tools out there. It provides a single dashboard allowing users to manage campaigns across numerous platforms such as Facebook, Twitter, Instagram, and YouTube etc.

Through Hootsuite. You can easily keep a track of conversations, interact with people, and deal with most of your posts scheduling needs. Moreover, it also provides detailed analytics of your brand’s presence over all the different social media platforms.

Well, Hootsuite does carry some limitations when it comes to scheduling posts. However, it can integrate a wide range of platforms unlike many other management tools. Hence, it takes the lead!

2. Buffer

Without a doubt, Buffer is the best tool for scheduling posts over multiple platforms. Unlike Hootsuite, Buffer offers greater flexibility in scheduling the content.

Simply add in the content, and then assign different times to each of the posts across any particular platform. With Buffer, you certainly would not have to worry about close-packed timings of posts delivery.

However, Buffer does not provide you a dashboard to monitor your entire social media activity. Hence, you can simply consider it as the one-stop solution for all your scheduling needs.


3. Sprout Social

Sprout Social is quite popular for the way it organizes the entire social media activity on the dashboard. It is different from Hootsuite in the way it arranges each type of activity in a separate area, based on the subject.
The dashboard separates content into 6 different areas:

  • Messages
  • Tasks
  • Feeds
  • Publishing
  • Discovery
  • Reports

While it offers the most user-friendly Dashboard, one of the biggest cons of Sprout Social is that it offers limited number of platforms. Users can integrate up to 4 networks at a time, unlike Hootsuite. Also, it does not support Instagram and Pinterest.

Despite the cons, it sometimes takes lead due to the extremely well-thought interface for as long as one has to stick with activity on Facebook, Twitter, Google+, and LinkedIn only.

4. TweetDeck

TweetDeck is undoubtedly your best solution when it comes to managing a couple of Twitter accounts at a time. It offers a customizable user-friendly dashboard, arranging all the accounts activity in vertical columns.

With this powerful tool, you can schedule tweets, put on filters, monitor all your accounts, and can carry out account activity with ease. While its use is restricted to Twitter only, it still makes it way to one of the best management tools out there due to its great flexibility.

Author's Bio: 

I am a dedicated writer having a high proficiency in English language along with wide knowledge of science, travel, philosophy, health, literature, fashion, and current trends.