Everyone likes to have a drink in hand. It doesn't matter if it's early in the morning or late at night, people like to be able to have a drink. With this endless demand, manufacturers have begun to see the value of appeasing the masses with a wide variety of drinks for any time of the day.

For the morning hours, people need drinks that are easy to drink and carry. This is the reason why the coffee industry has become so popular and does not seem to slow down over the years. Things like coffee and tea are still the number one drinks in the country, so trends that focus on this fact tend to be successful. The latest trends include drinks that have more caffeine than the regular cup of coffee to give the drinker a great jolt of energy when they start their day. There are also many drinks that can be purchased at a local grocery store that are the same store-bought beverage formulations, allowing the drinker to skip the daily wait in line; Things like Starbucks Frappucino and espresso now come in bottles and cans to be more convenient for customers.

Starbucks is a great example of how to corner a market. They have their own coffee shops, they sell their brand of coffee in supermarkets so you can make a great cup of Starbucks at home, they have cold coffee drinks not only in their own stores but also in supermarkets through a partnership with Pepsi Co., and I even saw a Starbucks at the Vons (Safeway) supermarket across the street from my house; If you've ever thought about launching your own drink, you seldom do better than this with marketing, sales, business development, and branding. https://pickgocart.com/

Customers are also looking for ways to save time in their mornings, so some manufacturers have found that creating drinkable smoothies and yogurts is a good way to appease their consumer markets. Offering customers the option to eat breakfast on the way to work allows them to feel healthier and get the most important meal of the day. This segment of the market is growing rapidly and blending with technology as you will begin to see more drinks with longer storage space. I have already found several dairy products with a shelf life of up to 1 year.

Later in the day, when energy is dwindling, consumers seek an additional advantage over others. With beverages that include chemicals that enhance focus as well as ingredients that enhance memory, consumers don't have to go to the vending machine for a snack - they can drink what their body needs and begin to regain their vitality. Other consumers also like the idea that some new drinks give them the vitamins and minerals that their body is consuming when they are stressed. This launched one of the fastest growing categories, the energy drink, with growth of around 70% per year. Brands like Monster Energy by Hansen's, Rockstar Energy, Red Bull and Pepsi's Sobe dominate the market.

If someone needs something specific, there are drinks enriched with ingredients and flavor for every need. From focus to energy, weight loss, and boosting the immune system, these beverage trends are all the more popular as society continues to be as busy and as productive as even. This is part of the New Age beverage category that includes energy drinks, vitamin waters, flavored waters and more. Companies like Glaceau with its Vitamin Water, Red Bull, Fuze, Sobe, Jones Soda and others are leaders with many new companies and new types of drinks emerging every week.

The drinks are hot, especially the new start-up companies. What will be the next big boom? Water ... Bottled water is great in the United States, but it will get much bigger. We will begin to imitate Europe and its tradition of bottled mineral water where we will buy boxes of mineral water to keep around the house instead of 5 gallon containers or tap water.

Author's Bio: 

Everyone likes to have a drink in hand. It doesn't matter if it's early in the morning or late at night,