The Challenges of Mailing Promotional Gifts

If you are planning on handing out your promotional gifts in person it is your budget and preferences that will dictate the kind of items you will give out. If, however, you are planning on sending promotional gifts through the mail you may need to think more carefully about the gifts you will give and how they will be packaged and sent.
There have been many companies that did not consider how large the items they were sending out as promotional gifts were. If they were overly large or very heavy it often caused problems including a need for increased postage and a strict limit on the dimensions that were allowable. There is nothing worse than sending out a massive number of promotional gifts only to find that they are being returned due to insufficient postage or because they exceeded the maximum dimensions that were allowed.

In general, you want to make sure that you are choosing small, flat items that are also very lightweight. A good rule of thumb is to use the mailings you already send out as a guideline for choosing promotional gifts. If you generally only send out A5 sized envelopes you will want to also choose promotional gifts that are small, light and as thin and flat as possible.


In this case, you may want to consider personalized rulers, coasters and even magnifying business cards. These can be fun and are often put to good use in an office. This makes them quite visible as well in many circumstances. These items are generally extremely acceptable in terms of size and weight simply because they tend to fit in a standard envelope. This means that they are also likely to fit in mailing slots and postal boxes and will not be difficult to deliver to large numbers of individuals. They also have the advantage of being quite affordable as well, even with personalization.

There are many companies that send out mailings that may be larger or bulkier than a standard envelope. If you do not have a problem with sending out a mailing that is thicker than about 5 millimeters you can choose from a wider range of promotional gifts to send out. Items such as mouse pads, note pads, key rings and pens are great choices. They are still affordable and can be personalized very easily and inexpensively.

Always remember to look for products that relate to your business so that the recipients will be able to see the link between the items you send and what your company does. This can actually help to reinforce the memory of your company in that person’s mind, which can be helpful when it comes time to choose suppliers or service providers. You also want to make sure that you are leaving enough time between sending out gifts so that you do not make potential and existing companies feel like they are being bombarded by repeat mailings.

If you take your time and do your research you will find it easy to locate a number of different promotional gift options that will increase your company’s profile and may lead to an increased level of business and revenues.