The Dereon Tree

When we talk about Award-winning American R&B singer, who is the first person that comes into your mind? Well if you ask me, I’ll say Beyoncé Knowles. Beyoncé Giselle Knowles (it’s her full name) is a five-time (“5”) Grammy Award-winning American R&B singer.

But not just that, Beyoncé Knowles is also a songwriter, record producer, music video director, actress, dancer, and fashion designer. Yes, you heard me right, Beyoncé Knowles, other than being a five-time Grammy Award-winning American R&B singer, is also a fashion designer.

Why wouldn’t she? Actually, her mother (Tina Knowles) and her grandmother (agnes dereon) are a great fashion designer on their generations, and the fashion clothing line that Beyoncé Knowles founded is the house of dereon.

Well, actually, Beyoncé Knowles is only a co-founder of the house of dereon. The house of dereon was founded by three generations Knowles which are Tina Knowles her mother and her grandmother agnez dereon.

So if you want to know where they got the name dereon for the house of dereon clothing line. The name dereon from house of dereon came from Beyoncé’s grandmother, agnez dereon.

The house of dereon style and concept is inspired by three generations of women in their family, with the name "dereon" paying tribute to Beyoncé's grandmother, Agnèz dereon. House of dereon was announced to the media in September on the year of 2004, by Tina and Beyoncé Knowles.

The house of dereon first started when Beyoncé Knowles was still on the Destiny’s Child, where her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions, which is the house of dereon.

Their house of dereon style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members. The house of dereon was first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show.

The house of dereon mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles. In an interview with Ebony magazine Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation”.

For such a short period of time, the house of dereon has claimed the top spot when it comes to fashion clothing. If you want to know more about house of dereon, then visit www.streetzwear.com.