The Good, the Bad and the Ugly of Website Design.
Written by Serendipity 2
This is our personal check list of web design features that can make your site look great and pull in lots of traffic, features that are likely to turn off viewers before they even see your content and features that just look plain ugly.
Good
1. Pages that download quickly.
2. Clean professional design with plenty of space.
3. Great balance between images and text.
4. A clear hierarchy of information.
Bad
1. Auto playing sound and videos. There is no better way to embarrass somebody who is viewing your website at work!
2. Selling everything to everybody.
3. Having to download specialist software to view parts of the site.
4. No Sign up area to capture customer data.
5. Confusing site navigation.
Ugly
1. Pages that only look okay in one browser.
2. Pages that can’t be displayed properly on a mobile device.
3. Lots of adverts and pop ups.
4. Flashing text.
5. Busy, distracting backgrounds.
6. Sites that lack personality and consistent branding.
If you would like to find out more about our web design services, or have a chat with our digital and creative studio about any of your requirements then please get in touch.
Phone: 01926 887 555
E-mail: info@serendipity2.com.
Alte
atively you could have a look at the case studies and examples on our website: www.serendipity2.com.
Article author
About the Author
Serendipity 2 is an award winning Midlands Marketing Agency that posts information related to data insight, email marketing and website design.
www.serendipity2.com
Call us today on 07854471313
Further reading
Further Reading
Article
The Truth About SaaS vs. Custom Lending Platforms
This article covers SaaS or custom lending solutions on time to market, compliance, and operational efficiency, with key benefits and limitations.
September 5, 2026
Article
Trending Jewelry Styles for 2026: A Complete Guide
August 26, 2026
Website
SEO for Therapists | Best Therapist SEO Services Agency
Do you want more therapy clients? Do you really want to grow your therapy practice online? If your answer is yes, our specialized therapist SEO agency can help you rank higher on Google and AI search. Attract qualified leads, and generate more calls and bookings with a custom SEO strategy built specifically for you
August 24, 2026
Article
Data Science & AI Courses in Bangalore: A Complete Career Guide
Compare data science courses in Bangalore, AI training, projects, placement support and key factors for choosing the right institute.
August 23, 2026