The Influence Of Subliminal Ads On The Subconscious Mind

The influence of subliminal ads is a factor that all advertisers consider when they decide to incorporate a subliminal message in an advertisement. This is because, although a consumer may only be exposed to an advert for a minute or two, the message has to be so powerful that it will get right into their subconscious mind without them even realizing it. Once this message gets into the subconscious mind, it will be unconsciously recalled as a memory and help in influencing the consumer’s decision to purchase what was being advertised. This purchase may even occur weeks after the consumer viewed the advert. However, something in their mind will bring forth a memory associated with the advertised product therefore compelling them into buying it.

Subliminal messages are generally used to change the mindset of the person that is exposed to them. It can help change someone negative attitudes and replace them with positive attitudes. This will in turn influence their overall behaviors and attitudes of a person. This can be used in making a person better and even more prosperous in life.

The influence of subliminal ads works in the same way. Once the consumer sees or hears the advert, the message gets into their subconscious and gets accepted as part of a reality. For instance, in an advert is for a male cologne, maybe the message used would be that with the cologne, a man’s confidence is built and he becomes more attractive to women. Such a message will get into the subconscious mind of the male consumer and the get accepted as a reality. The man’s thought will subconsciously be altered into thinking that to be more confident and attract women; he needs to buy the advertised cologne.

For advertiser, in order to realize the full potential and influence of subliminal ads, you have to know how to use the right message in the right advert. Find out what subliminal message can be effectively associated with a given product to influence people to purchase it. To identify the right subliminal message, you have to know who your target market is. Study this market and find out what will appeal to them.

In addition, it is important to note that, Contrary to popular assumptions, subliminal messages in adverts are not all about sex. They are basically about something that a person can easily relate to. They can be about prosperity for instance. An advert can have a prosperity affirmation in a text format. Once the consumer starts to internalize this message they will associate the advert with prosperity. Buying a given product will be directly associated with being prosperous.

The influence of subliminal ads is very powerful on the consumer since it influences their behavior such as a purchase of the advertised product. They go as far as using the product in a way so as to conform or align with the messages passed in the advert. As a marketer or advertiser, you have to be careful to use this powerful marketing tool correctly.