The internet has transformed the way we see communities and pulls us closer together than ever before. With Facebook on a steady climb, many have tried to beat its prowess, and yet none have come to par. This month’s most recent player is Google + (Google Plus); the brain child of Google’s senior vice president Vic Gundotra.

‘’We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project.’’
- Vic Gundotra, Senior Vice President, Engineering (Google).

It’s no Facebook, but Google + has caused a ripple in social media buzz. What is Google +? Well, to put it simply, it’s a tool for more social interaction. It takes what Facebook and Twitter have taught us by making a unique User Interface (UI) that has gotten a lot of great reviews. Currently being launched by invitation, Google + sure knows how to keep you on your toes. An awesome social media tool for the preferred? Who wouldn’t want to have a piece of that?

The simplicity in the UI of Google + is what users have begun to love. Atop that, the tools are few and easy to use. Instead of having Twitter lists or Facebook groups, Google + introduces Circles that expand as you drag friends into them. It makes a very good visual translation of our social lives and helps us keep track of the friends we prefer. Isn’t how most of us want it?

Let’s admit it; social media tends to create noise on our live feeds. And circles has proven the most practical (and easy to use) tool by Google +. In the same manner, Google + has introduced a new way of video conference with up to 10 of your friends through their Hangouts. Can’t decide on a place to get together? Take time to talk on Google Hangouts.

In a nutshell, Google + is a nifty tool that Google has introduced to the many social media fans among us who prefer to network on the web. It’s sleek and it’s definitely worth the switch!

Author's Bio: 

Matt Hallaran is the founder of Sidekiiks Incorporated a BPO Company. Sidekiiks is an offshore outsourcing company that specializes in providing a wide range of business solutions such as Call Center Services, Executive Virtual Assistant & Online Marketing Management for lead generation to entrepreneurs and SME’s.