Many websites these days are touting themselves as the most difficult to rank for various keyword phrases. Here is what I think is the most difficult part of SEO.

One of the things that I have noticed over the years in the SEO industry is that there is a ton of talk about offpage factors but very little about onpage factors. Offpage factors include meta tags, H-tags, Robots.txt and sitemaps. All of these are important, but until you look at what happens to your site on the SERP (Search Engine Results Pages), you really do not know what you are missing.

In many cases, the most difficult part of Search Engine Optimization (SEO) is not the offpage factors. The "invisible" work happens behind the scenes and there is really no way to figure out which factors are contributing to your ranking. The only way to know this information is to dig into the spiders' web pages and see what is happening to your site on a day to day basis.

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You must understand the importance of meta tags, how they are used, and how they affect your results. If you do not understand how to use meta tags effectively, it is important to hire a highly qualified web developer to create SEO friendly meta tags for your website.

One of the major off page SEO factors that you need to get a handle on is the placement of robots.txt. Robots.txt is a file that all robots must be sent to. It tells the robot what to do when it finds a page that is not optimized for robots.

Themore times a page is found on a search engine without robots.txt, the higher your ranking will go. If you do not understand how robots.txt works, it is important to hire a highly qualified web developer to create a Robots.txt file that meets your needs.

Robots.txt is not the only important off page factor. There are other important factors that should be learned, such as keyword density, content, title tags, and keywords.

Keyword density is an important aspect of SEO. Too little or too much of a keyword can lower your rankings. It is very important to learn how to research your keywords so that you are able to create content around the best keywords.

Content is one of the most important aspects of SEO. When you have very little content on your website, you are leaving yourself open to being crawled by spiders. If you cannot provide content, it is important to hire a highly qualified web developer to create unique content for your website.

Title tags are very important when it comes to proper SEO. A good title tag is one that contains all of the keyword phrase combinations that search engines like to crawl. What this means is that the title tag is where the real work is done and it is vital that you use a unique title tag for each page of your website.

If you have been doing SEO on your own, you have probably noticed that your sitemap does not match up with the actual site that you have created. One of the most important parts of your sitemap is the main heading or meta tag. You must make sure that your meta tags are accurate and up to date.

The most difficult part of SEO is making sure that you understand what is going on behind the scenes. In order to get better results, you need to spend time doing SEO, but you also need to know what the next steps will be.

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