The Only Down Side To Risk-Taking In Your Business

A friend in Colorado just made a huge decision to build a nfactory and showroom that will be four times the size of their ncurrent site. n nAND the new location is several miles outside nof the town where they’ve grown their reputation and ncustomer base over the last 10 years. n nAND they will have to take on several huge loans.n nAND go through the stress and hassle of construction. n nAND live with the uncertainty of whether their customers nwill follow them . . . or not. n nSo there are plenty of “down sides” to this big jumping noff into the unknown . . . n nOr, are there? n nAfter all, their sales and profits have been limited by their nfloor space for the past three years.n nThey’ve been unable to branch out into related products nthat are more fun and have a higher profit margin.n nAnd they’ve felt stuck, stuck, stuck . . .n nSo, as our friend wrote the other day, n n"We could bomb in a new location, but we have no choice, nand we're going for it. n n“Failure isn't the worst outcome. The fear of being fabulous is . . . nregrets on your deathbed . . .the worst possible conclusion to life."n nSo, what if they lose money the first couple of years in their nnew location? Is that really a disaster? What if it’s a fabulous nkick in the you-know-what to help them create new branding, nnew advertising, new in-store promotions, new . . . whatever nit takes to spring them and their company into a fabulous new nfuture that would never have been possible without taking the nbig, big risk. n nSo, the only down side to taking a well-reasoned, planned out nrisk - where you consult with experts and you think it through nis . . . NONE. n nNow, we want to make sure you know we’re not talking here nabout impulsive Self-Sabotage that The Fear of Being Fabulous nis quite capable of prompting you to do. No way. That’s not a risk. That’s guaranteed to send you right back down into the bowels of hell. n nWe‘re talking about the quantum risks we all need to take, thosenlife-enhancing challenges to our current ideas of who we are nin the world. Those risks . . . are actually failure-proof. n nBecause, guaranteed, they catapult you into the next dimension nof what it means to be the most fabulous you you can be. Judith Sherven and Jim Sniechowski, producers nof the "Bridging Heart and Marketing" Internet nmarketing conferences for the soft sell community ninvite you to grow your business by getting their nbonus audio "How To Build Your Soft Sell Marketing nPlatform." Just go to: http://www.bridgingheartandmarketing.com/platformbonus