In the event planning sector, innovations have played a huge and vital role. The role of Augmented Reality in Malaysia has been expanding day by day. Technology has allowed both event planners and organization stakeholders to gain an edge in their marketing activities, from using facial recognition to marking audience participation to giving them an immersive view of the event. In this respect, AR/VR has proven to be the most promising of all technologies.

Improving participation by participants

Networking between participants can be fueled by AR/VR. It can help encourage interactions with tokens and intuitive business cards with AR video. It will enable event planners and guests to narrow down their to-do-list by loading tokens with required contact information, videos, stats, and images. Recently, gadgets such as Google Glasses for events have gained a lot of popularity. It will allow participants to access the professional information of participants at the event.

The Occurrence of Gamification

With a bit of gamification, AR technology can transform a mundane conference into an exciting event full of learning experiences. This can be achieved by incorporating leaderboards based on AR, related game interfaces, and opportunities for interaction. Planners may also involve participants in digital treasure hunts and create friendly competition stations while enhancing the experience of AR events.

Venue Navigation

AR technology can assist guests to find their way to the event venue for physical events. Just as in-store navigation with AR functions, for conferences and summits, event venue navigation can be assisted with AR. It can support participants by using event apps as well as traditional navigation services such as Google Maps to avoid getting lost in pavilions and labyrinthine panel sprawls.

Improving Pitches and Presentation

AR-based event applications can help participants better execute presentations with a simple elaboration of the project scope assisted by statistical data and concept screening. If the project has already made some progress, AR-based applications help to comprehensively present progress with thorough descriptions, as well as to establish internal details of a process or an infrastructure blueprint or a 3D prototype of a property. The same can be extended to a fully virtual event carried out with an app based on VR.

Service demonstrations at events

In a VR-based app, businessmen can view a wide variety of items, their job, and future benefits for consumers, and minimize costs and resources associated with rental spaces for product displays. Planners will also provide audiences with a simulated demo of the product in which they can use the product themselves to evaluate the process of the product and make a purchase decision. Both simulated and physical events can be related to this.

Therefore, considering the social distancing requirements and overall human cynicism toward crowd gathering, event planning may seem rather daunting. Thanks to immersive technologies, through interactive and hybrid events, event planners can still interact with their guests on a true, authentic level. Augmented Reality in Malaysia has taken up a notch and we are definitely catching up!

Before, during, and after any event, the apps enabled by the VR and AR technologies can be used to help the event planning process and amaze the guests and make them feel safe on the day of the event. Make sure you get in touch with us, an extended reality company whether you're just setting your foot in the event industry or are already developed and need help integrating event technology.

Author's Bio: 

Alex is a professional writer and digital marketing expert