The Rolex Flagship Model - The Datejust

Rolex has been one of the most luxurious watch brands for over a century. Its expertise in the field of watch making has made it the most sought after watch brand. People feel extremely proud to own a Rolex. Over the years, Rolex has innovated many models, all of which have delighted their consumers.

Datejust Rolex was introduced in 1945 to mark the 40th anniversary of Rolex. Over the years, many changes were made to this model to keep up with the technological advancements in the watch industry. The earliest Datejust models were introduced with a coin edge bezel, which was later replaced by a new fluted bezel along with a larger crown. In the mid-50’s, Rolex introduced the Datejust with the cyclops-the magnifying bubble that is placed over the date on the watch’s crystal. In 1956, Rolex released a Datejust model called the “Thunderbird” that featured a Turn-O-Graph gold bezel.
Other significant changes made to the Datejust Rolex - making the model even more popular - are:

• The Quick-Set feature. This was added to the watch and allowed quick adjustment of the date function without turning the crown over and over again.

• The new sapphire crystal, in place of the old domed plastic crystal. This allowed better waterproof security and scratch resistance, thus improving the aesthetics and durability of the watch.

• The old pie-pan dial was discarded to match the smaller and slimmer profile of the newly introduced sapphire crystal.
• The smaller version of Datejust – the Oyster Date was introduced.
Today, you get both the Rolex Ladies Datejust and Mens Rolex Datejust at a size which is 80% of the original Datejust. The Two Tone Datejust models are also quite popular. The immense success of Datejust Rolex has led to the introduction of stainless steel, white gold and platinum models apart from the usual 18kt yellow gold. To make Datejust Rolex go with the recent trends, the options of a Jubilee bracelet, an Oyster bracelet and a leather strap are also made available.

Now, it is possible to own an authentic Rolex Datejust at the most competitive price. Melrose Jewelers offers genuine pre-owned Rolex watches both for men and women. Their team of specialists perform thorough examinations to keep intact the appearance and functionality of the watches. About 65% of the Melrose Jewelers' sales comprise of the Rolex Datejust. For detailed information about their products and services, visit their website www.melrosejewelers.com.