The Round Robin Auction , Sell Fast Using a Round Robin Auction
Written by Nick Cifonie
- Start advertising the Sunday before the auction
- Make sure you're in the "big" newspaper the prior Sunday, AND the Sunday of the auction (and daily as well!)
- Start promoting the auction on Craig's List, Kijiji.com, and Backpage.com 10 days prior to the big day
- Put out from 100 to 500 bandit signs if possible, in two "runs", the prior weekend, and the Friday before the event
- Postcards announcing the event should be sent to the surrounding area
- We have kids with HUGE signs on the major intersections directing people to the home
- Advertise the property around 55%-65% under the ARV
- Advertise you'll accept the "Highest and Best Reasonable Offer"
- A term that draws, is "Best Bidder Home Sale"
- Have a website and "800 number" offering free information about the property and auction rules
- Stage the house if possible
- Have plenty of help on the auction days, usually Noon to 5:00 Saturday and Sunday
- Have handouts for attendees that include home details, room sizes, amenities, auction rules, appraisal info, comps, etc
Article author
About the Author
Nick is a real estate investor, speaker, and mentor. Nick is the host of "Real Estate Investor TV", found at http://www.rei-tv.com
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