The Springboard to Swift Growth on Your Facebook Fan Page
Written by Jeff Matthews
- Ignite the first growth numbers quickly within the network
If your target is to get to a wider audience, the first and crucial step is to reach substantial active users in the network in order to achieve a tipping point. You can find a good number of prospects to ‘like’, ‘share’ and ‘comment’ on the content that you add to the channel. This substantially helps in a growing fan base and the activity is reflected in user feeds.
The simplest way to begin is by influencing valuable users to convince their friends to be fans of your page. Getting at least 15 or 20 users to invite 80 – 100 users each and also compel those friends of theirs to invite others, helps you to jumpstart a powerful growth process. Where and when necessary, employ incentives such as rewards for those who join and also think out some out-of-the-box contests. However, you need to see Facebook updates on how to achieve this. - Update your fan page continually with fresh content
When you put more and fresh content on your page, users will always find something new to interact with. Facebook system is set up in such a way that consistent engagement with content by users is a major tool to achieving growth. As you provide users with fresh and multiple contents, the growth of your brand starts to skyrocket. However, ensure that your content is what users can easily react to. - Take advantage of subscriber bases/external traffic streams
Check your email lists, your communities, website as well as other places you have online presence. Embark on a campaign to call those people to action to be part of your Facebook fan page. Include a link on the sidebar of your blog, integrate a CTA on your website’s homepage that is already being promoted, incorporate a link in the emails you send out to employee as well as your email marketing. These efforts will pay you off with massive growing of your fan page.
- Using targeted ad on Facebook’s platform is helpful
- Take advantage of your offline networks
- Embark on a promotion/contest outside of Facebook with the aim of encouraging users to be fans of your page
- Come up with exceptional content published only on your fan page
- From time to time, try to announce availability of special offer as well as new products via the page
- You can purchase Google ads to send traffic straight to your fan page
- The end of your press releases should contain a link to your Facebook fan page
- Get the services of a community manager to apply ongoing growth processes across every social channel that you have.
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