The Three Most Necessary Questions To Clearly Define Values - Have You Asked These Yet?
Written by Robb Thomopson
Not too long ago, I brought together all of the department heads of our organization in order to establish and clearly define our company's core values. One of the questions I posed was, "What values are important to us?" Not just as individuals, but as an organization.
History teaches that many companies soared to success for a few years, only to come to a crashing halt. The reason? No clear established values.
As I stated in our last newsletter, values guide each and every decision. Unless the values of your company are clearly defined and communicated, your employees will become dis-unified and will work from their own script. Ultimately, an organization can only exist for so long under that mode of operation.
I cannot stress enough the importance of clarifying your organization's values. It is a tedious process, but plays a major role in the duration of your company's success.
As promised here are those three questions to help you clearly define your organization's values.
If you have not clearly defined your organization's values, I encourage you to call a meeting today with all your team leaders and cover with them these three questions:
1. For what do we want to be known?
2. Why do we do what we do?
3. What contribution do we want to make in the world?
Bonus: Here are the values of RTI:
1. Excellence - Always strive to get better.
2. Family - Family before work.
3. Integrity - Do what is right regardless of the cost.
4. Service - We exist to serve.
5. Accountability - We are here to help each other succeed.
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