The Top *10* Highly Profitable, Proven, Time-Tested Secrets to Create the Ultimate First and Last Impression with Your Client, Secret #1

The Top *10* Highly Profitable, Proven,
Time-Tested Secrets to Create the Ultimate First and Last Impression with Your Client, Secret #1

Entrepreneurs are very different people. They have a different mindset. They live and breathe for their businesses.

In fact, true entrepreneurs weave business into every part of their lives. These dedicated people don’t separate business from pleasure. For them, business is a pleas-ure. That's why entrepreneurs are emotionally stable. Part of that emotional stability comes from leading a well-structured life.

A successful business must have a solid structure, and that structure must be based on great long-term relationships with clients. To build those relationships, entrepreneurs must provide problem-solving products and services in truly impressive ways. After all, people often say: “You only get one chance to make a great first impression.” That’s true. But I also believe in creating an extraordinary first and last impression. Together, both elements create a lasting impression. In other words, people remember you. Their memory of you and your business lasts instead of fading away.

People who remember you and your business will automatically recommend you to friends and family. Those recommendations are known as referrals, and you shouldn’t have to ask for referrals. When you focus on solving your clients’ problems and show that you care about people, you’ll get referrals automatically and consistently forever.

And when you show honesty, integrity, and dedication in your business, those character traits will carry over into your personal life, forming the core of your personality. Then people will want to be around you. They’ll admire you and trust you. That’s why you shouldn’t turn your business on and off like a light switch by consciously separating your business life from your personal life. After all, you can’t be two people. So, why should you lead two lives?

To lead one life and experience the happiness of success, you must make a commit-ment to producing extraordinary value for your clients.

When you’re emotionally sound enough to make that commitment, you’ll be willing to invest in your clients by providing an impressive level of service. And your clients will give you a return on your investment by committing to a long-term business relationship with you. They’ll be impressed by you and the tremendous value of what you offer, and they’ll buy products and services from you again and again as a result.

So, make a great impression on people by following The Top *10* Highly Profitable, Proven, Time-Tested Secrets to Create the Ultimate First and Last Impression with Your Client. These secrets are derived from the ten letters that comprise the word, IMPRESSION.

Each letter is associated with different parts of the goal that you’d like to achieve in business. That goal is your Why, your reason for striving for success.Put yourself on the path to success by learning what the following ten letters stand for in the word, impression:

1. I stands for introduce and initiate.
2. M stands for memory and mindset.
3. P stands for priority, participation, and presence.
4. R stands for relationships, revival, restoration, and responses.
5. E stands for experience, engage, and experiment.
6. S stands for surprise bonuses.
7. S also stands for shocking, solution, secret, shortcut, spoken for, and sold out.
8. I stands for involvement.
9. O stands for over-delivering.
10. N stands for non-negotiable.

Secret #1: Introduce and Initiate

When someone is introduced to you and your business, what is that person’s first impression? The answer to that question is important. The answer will help you to be true to yourself. As a result, you’ll see how well you present yourself.

Contrary to popular belief, people do judge a book by its cover. The cover gives them an initial impression of the quality of the text. If the cover contains an unappealing photo or illustration, people won’t buy the book. Your appearance is similar to a book cover. People will judge you by observing your physical appearance or by listening to the sound of your voice. If you look bad or sound unfriendly, no one will want to buy what you’re marketing.

And remember that, in business, you’re not just selling a product or service. You’re selling yourself. That fact makes it vital for you to present yourself and your office professionally.

Prepare to introduce yourself by making sure you’re dressed for success. Wear high-quality clothes that make you look better than your competitors. Your hair should look good, too. Get it cut and styled.

Next, keep your breath fresh. Stock your office with breath mints or mouthwash. There’s nothing worse than rancid-smelling breath. If you have to wonder if your breath smells bad, you’re already in trouble.

If you operate a business with employees, team members, or even subcontractors have them wear uniforms. Don’t make a potential client wonder who works for your company. It’s also important not to assume that a client knows your name and business title. Wear a name tag that lists both. Your client will take comfort in having basic infor-mation about you.

You should also ensure that your office is clean and comfortable. Keep the temperature at the right level. The rooms shouldn’t be too hot or too cold. When it comes to clients, there should be no penny-pinching.

There should also be some music playing in your office. Music relaxes people and puts them in a relaxed mood. And when it’s time to initiate a conversation with a cli-ent, make eye contact and pay attention to what the person says. Don’t answer calls on your cell phone or send text messages while talking to your client. Pay attention!

Actively listen to your client. By listening, you’ll remember things that can help you establish a long-term relationship with that person. In other words, your memory will help you build your business.

Be sure to look out for Secrets #2-10!
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