The Ultimate Guide to Mobile SEO Strategies

(Image Source: Business 2 Community)
Mobile SEO is the practice of website optimization on small devices like smartphones and tablets. It also includes the process to make your website resources being accessed to search engine spiders. It provides a flawless view of small gadgets. Mobile SEO services are being provided by a leading SEO company in Gurgaon that guides improve your mobile traffic.
Mobile SEO is extremely important due to the following reasons:
- It is required for a business to have a mobile-friendly website
- Helps customers to reach your business easily as people are always on the move with small gadgets
- It also has a huge impact on Search Engine Optimization (SEO)
- Google informs internet users whether that website is mobile-friendly. So, for this, you need to optimise your website for mobile as well.
For a proper mobile SEO to be in place, you need to follow a mobile SEO strategy that would bring your website to the top of the search rank.
In case your website is already search engine optimized, only a few changes to be made to make it mobile SEO. The following points explain it:
1)

Page Speed

– Page speed indicates the fastness in which the pages load on the device. This is an important parameter for mobile users. You need to optimise your pages to load faster on smaller devices. Few points to increase page speed on your mobile devices are:
a. Optimize images
b. Minify code in CSS, HTML, JavaScript
c. Leverage on the browser caching
d. Reduce redirects
e. Take away render-blocking JavaScript
f. Improve on the server response time
g. Make use of a content distribution network
2)

Make use of JavaScript

, CSS, or Images – During the previous days, few mobiles were not able to support the JavaScript, CSS, or Images elements. Due to this, mobile site webmasters blocked these elements. But for the current devices, they are not true. The current devices support these elements. The smartphone GoogleBot requires these elements to be visible and they provide the same content to the users. Hence, do not block it from the users. These elements are important and help Google to understand whether your website is a responsive one or have a variant mobile solution for the pages. Image Source: Medium

3)

Mobile Website Design

– The mobile website design should be simplified. The following points to be taken care for mobile website design:
a. Navigation – This is an important factor to be taken care of a mobile website design. Most of the mobile websites give a strong focus on utility. So, the navigation menu is very important.
b. Feedback – Mobile is an important channel for getting feedback from users. For any business, when there is direct communication with a client, mobile is a handy device to capture the feedback of the customers. So, placing on your website to provide feedback is very important.
c. Content is King – There is a saying that content is the king. So, the content displayed on the mobile should not be too wordy and should catch the audience’s eye in a few words. The website design on mobile should take care of its content as well.
d. Website Search – When there is a search option on your mobile website, ensure that you make use of Google Analytics with it. It would provide you data to capture and segment it to understand the search behaviours of mobile users.
e. Don’t Make use of Flash – Sometimes plugins might not be available with all mobile users, meaning that the users tend to miss out on the fun that gets displayed through flash. If you require to showcase some special effects, make use of HTML5.
f. Don’t Make use of Pop-ups – Sometimes, pop-ups might not bring a smooth browsing pattern. So, avoid using this as this might lead to more bounce rate.
g. Design the clicks and menus for a big finger – Sometimes, touch screen navigation might lead to few unplanned clicks, if your buttons or clicks are either too small or large. Hence, adjust it accordingly.
Image source: Google developers

4)

Title and Meta Description Optimization

– Always remember that you are working with a small screen where users search using small gadgets. Hence be as concise as possible thereby maintaining quality. When creating title, meta descriptions, and URLs, you should keep it short and understandable.
5)

Make use of Schema.org structured Data

– As the users make use of mobile devices for search and due to the limited space, it might be likely to stand out of the screens. Schema.org assists in structure the data in a specific format on a web page.
6)

Optimize the mobile website for Local Search

– When your business has a touch of a local element, keep it a point to optimize your mobile website and its content for local pursuit. This includes modifying your name, phone number, and address in your website’s metadata. This would help for local SEO. So, keep the following elements optimized on the service and product pages:
a. Place the city and state in the title tag, H1 heading, URL, content, alt tags, and meta description.
b. In the H1 heading, place the city and state
7)

Mobile Website Configuration

– While you set your mobile website, decide on whether you require to make it a dynamic, responsive, or a separate website configuration. Each of the websites has its own merits and demerits. Google desires a responsive website design but supports others as well. The websites could be:
a. Responsive – This website design makes use of CSS3 media queries that displays the same content to any device by means of a fluid grid and flexible design that automatically fits any screen. Having a responsive website design is a popular parameter among the SEO experts at all places. Responsive design is important because:
i. Easy for content sharing through the same URL
ii. Google would easily index the URL for advanced search engine rankings
iii. Additional set up not required
b. Dynamic Serving – Sometimes, you require to display variant content for various mobile visitors than that is displayed for desktop. One way to do this is to make use of one URL to display various sets of CSS and HTML based on the device type.
c. Independent Mobile URL – One more option is to set a parallel website for mobile users. With this, you can create individual content for mobile visitors. Such a website makes use of the alphabet ‘m’ in their URL to avoid confusion.
8) Find out faulty redirects and fix them – Go through any link that is broken and that does not take to any webpage. You should plan for a regular website check up and then remove the crawl errors. When a website is properly maintained, then it would not lead to such errors.
9)

Fix the Mobile-only 404s

- Some websites have specific content only for desktop users but shows the 404 error for mobile users who access the same URL. This would be frustrating for mobile users; hence you need to redirect such links to relevant pages. Ensure that your mobile website does not have such errors.

Conclusion

The above points help you to optimize mobile SEO and guide you to take the steps to improve your rank. It provides the important and basic factors for mobile search and it takes care of your marketing strategy also. This would allow you to target more customers, get new ones, and go down the marketing funnel for your business. When mobile search gives you a higher rank, then it becomes a significant part of your business.

Author's Bio: 

Asad Shehzad writes SEO articles for online business marketers and SEO tools users to make their Google rankings surge. His articles have appeared in a number of websites i.e., eLearning Industry, Calculators.tech and Inside Tech Box. He contributes articles about digital marketing, SEO techniques and tech regularly to Prepostseo.com