Looking for tips to improve your video production and promotion? Explainer videos are the new trend in video production. They help your customers and promote your product or service. In this article, you will learn what explainer videos are and how to use them in your marketing.


Why an explainer video? Video is one of the most powerful forms of content on social media. If you don't share videos, but your competitor does, then they have a convincing tool that you don't. You need a video if you want to get in the game, and how to make a video is an easy way to do that.


What is an explainer video? Explainer videos are exactly what they sound like. You can use it to introduce a new product, service, or company, or even explain a particular problem and solution for those who want to see it to understand it. Variables use instructional videos to show people how their work can solve prioritization problems.

Video Description

In its most basic form, an explainer video has only two parts: the problem and the solution. But of course you need more than that to make it work. You need to engage the viewer by creating a new story. To create a visual story, you must have a plan. 


Creating anything is easy when you have a pattern to work with. This is especially true for content creation, from e-books to white papers to videos. The video outline below is actually designed to illustrate the storytelling process and is a good starting point.


Video Description System 

Use notes to create great stories that connect with your audience. As you develop your plan, create a character that draws people into the story, and introduce problems that your client can solve - connect them with their fears and concerns so they don't look away .


Then make the solution awesome. Show how your product or service solves each of the problems you listed. Show how you feel when these issues are resolved. This puts the viewer in a good mood (and is more likely to land on your landing page and/or buy what you're selling).


Close with a clear call to action—Contact Us! Buy from us! Download our ebook!—and provide your contact information, including your URL, download link, and phone number. After you've made your plan, write the actual text. Having a script keeps you focused and helps you stay within your 60-90 second goals.

Create an Explainer Video

If you've put off creating video content because it's too expensive, I have a few options for you. Some companies spend $5,000 to $10,000 to produce quality videos online. If you have the resources to do it, great! But most small businesses don't, so these tools come in handy.


If you're not interested in animation, try creating an illustrated PowerPoint video. The quality of this type of explainer video depends on good graphics, good sound and good music. In my opinion, however, it is worth investing time or money in one of the other options. #3: Work with a production provider 


It is easy to find a company that produces explainer videos for you, but evaluating these providers takes time. A few things to consider are the company's structure, the number (and quality) of samples they have, and the price. 


As you go through this process with your provider, make changes to your plan. Creating an animation video (even one as short as an explainer video) can take two months or more. The process usually goes like this: you (or the supplier) write an article based on your proposal, the supplier creates the article, you give feedback, the supplier and - make the news better, you give more feedback and finally the supplier.


I've found that it's good to get feedback from your team or other stakeholders on articles and newsletters. Remember that you will need to focus on everyone; people need to act quickly as the project continues.

If you’re ready to create an explainer video, contact Breadnbeyond that will help you to choose the best animation style for your video.

Author's Bio: 

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).