The World of SEO – Convonix.com

The real world and the digital world have integrated to a very large extent. Man starts his day on Google, tweets in the evening and ends with Facebook at night after a casual round of looking at how people spent their day. He searches online for stuff he wants, buys things online, judges your company online, speaks out online, “likes & Dislikes” you online. Pretty much everything that print media did at the dawn of 20th century, internet can do now.
Google has captured the interest of many. The powerful search engine makes and breaks businesses and optimizing a site has become the need of the hour whether you like it or not.
Most people claim SEO to be nothing more than a mindless tactic to generate hordes of links. While links are definitely important to any optimization strategy, the practice also involves strategic planning that will improve the overall efficiency of optimization and eventually lead to better results.
Planning SEO is not as simple as taking a website and aim to conquer cyber space. It’s a combined effort of several websites put together, each with a separate strategy and motive. Let’s start off with a large main site; this will target the market as a whole and create an authority over the primary keywords that you wish to target.
The next would be smaller websites that will target your sub-niches i.e. they would help you target your mid tail keywords and eventually lead to the main site. This would add to the authority of the primary site and help boost your main keywords that you are targeting. At times optimizers feel the need to add another layer that targets long tail keywords in order to further boost the mid tail and primary keywords.
How you interlink these sites is of primary importance to your campaign. The websites you link should be without a goal in mind. The end result should be that these sites should create a solid base that will eventually boost rankings of your primary site.
SEO India is growing at an exponential pace and the primary fact that must be remembered is that each individual site, no matter how small, should have an identity of its own. All these sites generate revenue and hence must concentrate on quality and providing value.