We have reached the tipping point of the weighing scale where the customer holds more power than ever before. Never in our lifetime have we experienced the rise of the most connected, most technologically-advanced, novelty-hungry, and most demanding customers ever. With this predicament, if you don’t adapt fast, you’ll sink even faster. If you don’t stay ahead of the curve, you’ll find your B2B or B2C being irrelevant and shrinking into the void. With the rise of emerging tech in terms of UI, new flagship smartphones, and social media, expect the same tech to be carried over in creative permutations in the ecommerce world. What are these and how can you keep up? Let Coefficients navigate the tide for you.

Voice SEO

Semantic, contextual, and conversational, that’s how SEO experts aimed for when Google released the Hummingbird algorithm. Imagine another headache being upon them as Google heeds the demand on the increasing use of voice search. Voice tech isn’t exactly new or groundbreaking in today’s terms, but with the increase of “voice assistants” such as Cortana, Siri, and recently Bixby from Samsung, and devices like the Amazon Echo and Google Home, voice will just get stronger in the coming years. In fact by 2020, according to Comscore, voice search will double by 50%. With this company’s SEO teams, whether in-house or outsourced, must anticipate this change and adjust or change their SEO plans immediately. HTML tags and the content should be revised to accommodate this shift in search.

Of Chatbots, AI, and Machine Learning

Artificial Intelligence and Machine Learning are already making waves and splashes in other industries. Expect the same for Ecommerce. Chatbots are a product of machine learning and AI that interacts and conversates with the customer and offers suggestions to deliver the best possible results and customer service, whether in social media or other platforms, and yes, all without human interaction. The communication process is extremely simplified and there are two main types of chatbots, namely: simple and advanced based on artificial intelligence. They understand live speech and voice searches and are constantly learning. It is going to be heavily applied in eCommerce because it replicates what happens in a brick and mortar shop when you're a regular customer; the shopkeeper knows what kind of clothes you like, your choices and preferences and that's the feel chatbot developers are aiming for. Artificial intelligence will be $36.8 billion industry by 2025, and eCommerce will share a huge part of the revenue. But there are caveats that chatbots aren’t depersonalizing human interaction, and they're stealing jobs from live chat customer representatives. Some argue that in fact, they are streamlining customer experience by providing the right information and connecting customers to the best people. According to a 2016 Oracle report, 80% of respondents said they already used, or plan to use chatbots by 2020.

An Increase in Video

When it comes to making a purchase, videos showcases your products durability, style and use much more effectively than pictures. In fact, 80% of all web traffic is predicted to be video by 2019 and it's not just limited to utilizing YouTube. If you're not doing videos yet, you should be as video content actually increases sales by 64 to 85% and it's because you are triggering two senses. Though not everyone can afford, this means you should invest a chunkable amount of money for this but don't worry, you'll feel the ROI soon enough. You can use and manipulate video in a number of ways, branded films, animation tutorial videos, educational shorts, product videos, testimonials, FAQ videos, heck even Facebook live!

So is your ecommerce business ready for 2019? Let Coefficients help you dominate and get you into tip-top shape!


About Coefficients Co. Ltd.

Coefficients currently serves more than 20 global clients in knowledge services. The company’s eventual metamorphosis from BPO to KPO is a very good opportunity for it to be ideally positioned to lead in knowledge-based services via ramping up capacity and honing its people’s competency.

Here at Coefficients, we go above and beyond for our clients. From assessment, to solution design, to training, transition and launch; we cater to every phase and we got you covered every step of the way. We don’t go for temporary aids. We strike to the core.

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About Us
Coefficients is your business partner in simplifying business process execution while ensuring value delivery. We are of service to some of the world’s leading companies from the online retail, manufacturing and distribution, design and construction, professional services, and digital marketing verticals.